At a Glance
- Tasks: Lead and optimise digital advertising campaigns across major platforms like Google and Meta.
- Company: Join a dynamic digital agency with a focus on growth and innovation.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Exciting opportunity to work with significant budgets and cutting-edge tools.
- Why this job: Make an impact by driving successful marketing strategies in a fast-paced environment.
- Qualifications: Experience in paid media and strong analytical skills are essential.
Are you a paid media specialist who enjoys owning strategy as well as delivery? We're supporting a growing digital agency with the appointment of a Digital Advertising Manager to lead the planning, execution and optimisation of campaigns across Google, Meta, LinkedIn and other digital platforms.
The Role
You'll be responsible for managing the entire advertising lifecycle, from campaign planning and audience targeting through to optimisation, reporting and performance analysis.
We're Looking For Someone Who Can:
- Develop and deliver multi-channel paid media strategies
- Manage significant budgets across Google Ads, Meta and LinkedIn
- Build and optimise conversion-focused campaigns
- Implement and oversee conversion tracking using Google Tag Manager
- Create meaningful reporting dashboards and provide commercial insights
- Analyse performance data and make strategic recommendations
- Present confidently to clients and stakeholders
- Stay ahead of platform developments and industry trends
Digital Marketing Specialist in Kingston upon Hull employer: Identify Talent
Join a dynamic digital agency in Hull that champions innovation and creativity, offering a hybrid working model that promotes work-life balance. With a strong focus on employee development, you will have access to ongoing training and growth opportunities, alongside a collaborative work culture that values your input and expertise. Enjoy the unique advantage of working in a vibrant city while being part of a team that is passionate about delivering impactful digital marketing solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Kingston upon Hull
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Identify Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Identify Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Identify Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Identify Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in Kingston upon Hull
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Identify Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Identify Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Identify Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Identify Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Identify Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Identify Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
