Senior Marketing Manager (B2B SaaS) - York (Hybrid) £60,000 - £80,000 + benefits We're working with a bootstrapped B2B SaaS business in the HR / workforce space, hiring a Senior Marketing Manager to take ownership of their performance and demand generation function. On paper, this is a Senior Marketing Manager role - but in reality, it's much closer to owning the growth / performance side of a Head of Marketing remit, sitting alongside a newly appointed Head of Brand. This is an opportunity to step into a business with strong foundations already in place and a clear need to bring structure, consistency and scalability to marketing. The business * Bootstrapped SaaS - no external investment, so a very commercial, product‑led culture * Focused on sustainable growth and measurable outcomes vs "growth at all costs" * Established inbound engine already in place (SEO, paid, referrals etc.) * Operating in a high-volume SMB market (sub-250 employees), with subscription‑based deals ranging from a few hundred to ~£10k The role You’ll take ownership of how marketing performs and is delivered across the business - focusing on pipeline growth, conversion and execution quality. Key responsibilities include: * Owning pipeline performance - trials, demos, conversion rates and overall marketing efficiency * Managing and optimising core channels across digital (SEO, paid, lifecycle, CRM, website) * Improving conversion across the funnel, getting more from existing demand * Bringing structure to marketing - campaign planning, delivery cadence, reporting and processes * Driving consistency and quality across content, campaigns and execution * Managing a small in-house team (content + marketing exec level) * Overseeing external partners / agencies where needed This is a hands‑on, commercially focused role - ideal for someone who enjoys both thinking strategically and making things happen day‑to‑day. What they're looking for * B2B SaaS or tech marketing experience (ideally SMB / high‑volume environments) * Strong understanding of performance marketing and multi‑channel execution * Experience improving marketing performance and driving pipeline growth * Comfortable managing people, outputs and external partners * Organised, structured and able to bring consistency to delivery * Proactive mindset - someone who takes ownership and drives things forward Why join? * Genuine ownership of a full marketing function (not just a channel role) * Opportunity to shape and scale a marketing engine with strong existing demand * High visibility role reporting directly to the co‑founder * Clear progression opportunity as the business continues to grow * Non‑corporate, collaborative culture with real autonomy and trust Location: York (2 days per week in office) Salary: £60-80k If you're looking for a role where you can have real impact, take ownership, and build something properly - we'd love to speak. #J-18808-Ljbffr
