At a Glance
- Tasks: Drive growth by managing performance marketing across various channels and optimising strategies.
- Company: PE-backed SaaS business with a focus on innovation and growth.
- Benefits: Up to £50,000 salary, excellent benefits, and flexible working options.
- Other info: Opportunity to shape a growing function with significant investment behind it.
- Why this job: Take ownership of impactful marketing strategies that drive revenue and pipeline growth.
- Qualifications: Experience in B2B SaaS marketing and strong analytical skills required.
The predicted salary is between 50000 - 50000 £ per year.
Most performance marketing roles focus on clicks, traffic and lead volume. This one focuses on pipeline, revenue and growth.
I'm working with a PE-backed SaaS business looking for a Performance Marketing Manager to own a key growth engine responsible for generating qualified pipeline, reducing CAC and delivering measurable commercial impact. Reporting to the Head of Demand Generation, you'll take ownership of performance across paid search, paid social, SEO, CRO, ABM, review platforms and emerging AI search channels. You'll play a key role in bringing capability in-house and shaping how marketing contributes to business growth.
Why this role stands out:
- Genuine ownership and commercial influence
- Accountability for pipeline, CAC and revenue, not just lead volume
- Broad remit across paid acquisition, SEO, CRO, attribution and AI search
- Opportunity to shape and build a growing function
- Significant investment and backing behind the business
What you'll own:
- Paid search, paid social and acquisition performance
- Review platforms, marketplaces and CPL partnerships
- Budget allocation, forecasting and optimisation
- CAC, SQL, conversion and pipeline performance
- SEO, CRO and website optimisation
- ABM targeting and retargeting campaigns
- Testing, attribution and channel performance
- Emerging AI search opportunities
We're keen to speak with people who have:
- B2B SaaS performance marketing experience
- Experience managing paid media budgets and delivering commercial outcomes
- Strong understanding of CAC, pipeline generation and ROI
- Expertise across Google Ads, LinkedIn Ads, GA4, SEO and CRO
- Experience working closely with Sales and Demand Generation teams
- Strong analytical and optimisation skills
- Experience using AI to improve marketing performance and efficiency
The ideal candidate: You'll think beyond clicks and lead volume, understanding how marketing drives pipeline, revenue and business growth. You'll be commercially minded, data-driven and comfortable making decisions based on performance, attribution and ROI.
This is an excellent opportunity for someone who wants to move beyond managing channels and take genuine ownership of a revenue-generating marketing function.
If this position sounds like it might be of interest, please feel free to get in touch via email james.chau@identifysolutions.co.uk.
Performance Marketing Manager in Swinton employer: Identify Solutions
Identify Solutions is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the Microsoft AI Stack. Employees benefit from ongoing professional development opportunities, competitive remuneration, and the chance to work on cutting-edge AI/ML projects in a regulated environment, all while being part of a supportive team dedicated to delivering impactful data solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Swinton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Identify Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Identify Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Identify Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Identify Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Swinton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Identify Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Identify Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Identify Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Identify Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Identify Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Identify Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
