At a Glance
- Tasks: Lead demand generation strategies and build a high-performing marketing team.
- Company: High-growth, PE-backed SaaS business in Manchester.
- Benefits: Competitive salary, great benefits, and hybrid working model.
- Other info: Direct influence over strategy and significant executive backing.
- Why this job: Shape the future of demand generation in a dynamic, ambitious company.
- Qualifications: Proven B2B SaaS leadership experience and strong pipeline growth track record.
The predicted salary is between 90000 - 100000 £ per year.
I'm partnering with a high-growth, private equity-backed SaaS business that is investing heavily in its commercial growth engine and looking to hire an exceptional Head of Demand Generation. This isn't a role for someone who wants to optimise what's already there. This is for a builder. A leader who knows how to take a business from being heavily reliant on inbound demand and create a scalable, predictable, multi-channel pipeline engine across outbound, ABM, lifecycle marketing and customer expansion.
You'll own the number that matters most: qualified pipeline. Reporting directly into the CMO, you'll be responsible for shaping and executing the demand strategy, building and leading a high-performing team, and driving measurable revenue growth across both new customer acquisition and existing customer expansion.
What makes this opportunity interesting?
- Significant executive and board-level backing
- Strong investment commitment and clear growth plans
- Existing foundations already in place (this isn't a blank-sheet startup)
- Opportunity to build and scale a modern demand function
- Strong focus on data-driven decision making and commercial outcomes
- AI already embedded within the vision for the function
- Direct influence over strategy, budget, team structure and growth plans
You’ll be responsible for:
- Owning marketing-sourced and influenced pipeline targets
- Driving acquisition economics including CAC, payback and conversion performance
- Building a sophisticated ABM/ABX strategy
- Developing lifecycle and nurture programmes that create measurable pipeline
- Driving customer expansion and cross-sell growth
- Leading demand, performance marketing and marketing operations
- Owning attribution, reporting and marketing effectiveness
- Leveraging AI to scale productivity across targeting, content, research and reporting
I'm keen to speak with people who have:
- Proven B2B SaaS demand generation leadership experience
- A track record of generating significant pipeline and revenue growth
- Strong understanding of inbound, outbound, ABM and lifecycle marketing
- Experience managing paid acquisition and performance marketing functions
- Deep experience with marketing automation and HubSpot ecosystems
- A highly commercial mindset with a focus on pipeline, revenue and ROI
- Experience operating within high-growth, PE-backed or scale-up environments
This is a rare opportunity to lead and shape the demand generation capability of an ambitious SaaS business at a pivotal stage of growth. Hybrid - Greater Manchester (one day a week on-site)
Head of Demand Generation in Manchester employer: Identify Solutions
Identify Solutions is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the Microsoft AI Stack. Employees benefit from ongoing professional development opportunities, competitive remuneration, and the chance to work on cutting-edge AI/ML projects in a regulated environment, all while being part of a supportive team dedicated to delivering impactful data solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Identify Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Identify Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Identify Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Identify Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Demand Generation in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Identify Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Identify Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Identify Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Identify Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Identify Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Identify Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
