At a Glance
- Tasks: Lead demand generation strategy and drive revenue growth in a dynamic tech environment.
- Company: PE-backed HR tech company with ambitious growth plans and a focus on AI innovation.
- Benefits: Competitive salary, bonus, hybrid work model, and strong employee retention.
- Other info: Join a high-energy team with direct exposure to senior leadership.
- Why this job: Shape the future of demand generation and make a real impact on business growth.
- Qualifications: Proven experience in demand generation, B2B SaaS, and strong leadership skills.
Greater Manchester (Hybrid | 1 day per week or 1 day per fortnight in office) £80,000 - £100,000 + Bonus + Benefits
We're supporting an established, PE-backed HR technology business on the appointment of a Head of Demand Generation to play a key role in the next phase of its growth journey. This is a business with a sizeable UK customer base, strong recurring revenue, significant investment and a new executive leadership team focused on accelerating growth. Backed by major private equity investment, they are investing heavily in AI, product innovation and commercial capability, creating a rare opportunity to shape and scale a modern demand generation function within a successful software company.
The Opportunity
Reporting directly to the CMO, you'll be responsible for building and executing the demand generation strategy that drives pipeline, revenue growth and customer expansion. This is not a traditional marketing role focused on activity metrics. The business wants a commercially-minded leader who can demonstrate how marketing directly contributes to:
- Pipeline generation
- Revenue growth
- Customer acquisition
- Cross-sell and upsell opportunities
- Marketing ROI
- Acquisition efficiency
You'll own the strategy across demand generation, ABM, lifecycle marketing and customer expansion, working closely with Sales, Customer Success, Product Marketing and Revenue Operations.
- Own marketing-sourced and marketing-influenced pipeline targets
- Lead demand generation strategy across acquisition and customer growth
- Build and scale ABM and lifecycle marketing programmes
- Drive revenue-focused marketing performance and attribution
- Partner with Sales and Customer Success on revenue growth initiatives
- Lead and develop a growing demand generation function
- Use AI to improve campaign effectiveness, productivity and decision-making
- Oversee marketing technology, automation and reporting frameworks
- Improve conversion rates, acquisition economics and marketing ROI
- Build a data-driven culture where decisions are based on measurable outcomes rather than activity metrics
We're keen to speak with experienced demand generation leaders who can demonstrate:
- Experience leading a Demand Generation, Growth Marketing or Revenue Marketing function within B2B SaaS
- Ownership of pipeline and revenue targets
- A strong track record of delivering measurable commercial growth
- Experience building or scaling demand generation teams and capabilities
- Strong ABM and lifecycle marketing expertise
- Marketing attribution, RevOps and performance measurement experience
- Excellent stakeholder management and alignment with Sales teams
- Experience operating in high-growth, PE-backed or investor-backed environments
- A genuine interest in using AI to improve marketing performance and efficiency
Why Join?
- Join at a pivotal moment in the company's growth journey
- PE-backed business with significant investment and ambitious growth plans
- Major focus on AI innovation and transformation
- Opportunity to shape strategy and build capability rather than maintain the status quo
- High visibility role with direct exposure to senior leadership
- Established, profitable software business with the energy of a scale-up
- Strong culture with exceptional employee retention and long average tenure
If you're a commercially focused demand generation leader who enjoys building functions, influencing revenue and driving meaningful business growth, we'd love to hear from you.
Head of Demand Generation employer: Identify Solutions
Join a leading company in Central London that is dedicated to making a positive impact on animal health and wellbeing. With a strong focus on employee growth and a collaborative work culture, you will have the opportunity to shape meaningful products while working alongside passionate teams. Enjoy the benefits of a hybrid work environment and be part of a mission-driven organisation that values customer engagement and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Identify Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Identify Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Identify Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Identify Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Demand Generation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Identify Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Identify Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Identify Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Identify Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Identify Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Identify Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
