At a Glance
- Tasks: Lead targeted marketing campaigns that drive revenue and engage key prospects.
- Company: Dynamic B2B SaaS company transforming the hospitality industry.
- Benefits: Competitive salary, remote-first work culture, and growth opportunities.
- Other info: Collaborative environment where your ideas truly matter.
- Why this job: Join a growing team and make a real impact on business success.
- Qualifications: Experience in account-based marketing and campaign management.
The predicted salary is between 45000 - 55000 £ per year.
ABM / Outbound Campaign Manager £45,000 - £55,000 Remote First We're working with a growing B2B SaaS business that helps multi-site hospitality operators run more efficiently through workforce and operational technology. Following recent investment and an exciting period of growth, they're looking to hire an ABM / Outbound Campaign Manage r to take ownership of highly targeted marketing campaigns that directly influence pipeline and revenue. This is not a traditional demand generation role. The business has moved to a true account-based marketing approach, focusing on a clearly defined target market and a named list of ideal customer accounts. You'll work closely with Sales to create campaigns that engage the right prospects, generate meaningful conversations, and support business growth. The company is in an exciting phase, with a major product enhancement and rebrand on the horizon, making this an excellent opportunity to join a business where your work will have visible impact. The Role Reporting directly to the Head of Sales Marketing, you'll take ownership of ABM activity from strategy through to execution and performance measurement. You'll be joining a small, collaborative team where everyone has a voice and ideas are encouraged. Key responsibilities include: Planning and executing targeted ABM and out...
ABM & Campaign Marketing Manager employer: Identify Solutions
Identify Solutions is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the Microsoft AI Stack. Employees benefit from ongoing professional development opportunities, competitive remuneration, and the chance to work on cutting-edge AI/ML projects in a regulated environment, all while being part of a supportive team dedicated to delivering impactful data solutions.
StudySmarter Expert Advice🤫
We think this is how you could land ABM & Campaign Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Identify Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Identify Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Identify Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Identify Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ABM & Campaign Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Identify Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Identify Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Identify Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Identify Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Identify Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Identify Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
