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- Tasks: Lead and build a cutting-edge B2B marketing function from the ground up.
- Company: Join a high-growth consulting firm focused on government, green tech, and future mobility.
- Benefits: Enjoy flexible hybrid working, competitive salary, and wellness support.
- Why this job: Shape impactful marketing strategies and drive real change in a dynamic environment.
- Qualifications: Senior B2B marketing experience with a strong grasp of marketing tech and campaign planning.
- Other info: Opportunity for part-time work and potential contract extension.
The predicted salary is between 54600 - 84000 ÂŁ per year.
identifi Global Resources provided pay range
This range is provided by identifi Global Resources. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from identifi Global Resources
Head of Marketing (B2B – Consulting / Professional Services)
Location: Hybrid – With travel to Milton Keynes as needed.
Contract: 3-month FTC (potential to extend)
Salary: ÂŁ70k DOE, will consider part-time (pro-rota)
Build it. Own it. Lead it. We’re not looking for a safe pair of hands. We’re looking for a changemaker.
We’re a high-growth consulting and professional services business operating at the intersection of Central Government, Clean/Green Technology, and Future Mobility. As we scale, we’re investing in a best-in-class marketing function — and we’re looking for a strategic, technically fluent Head of Marketing to lead from the front.
We want marketing that stands out, not blends in. Thought leadership that cuts through, not jargon. Campaigns that feel like B2C, but deliver B2B impact.
This is your opportunity to build our marketing function from scratch — with modern tools, fresh thinking, and total autonomy.
Your Mission…
Build the Function
- Set up the full B2B marketing operation: systems, strategy, structure, and team
- Lead cross-functional alignment between marketing, sales, and service lines
- Develop and embed a performance-led culture with clear KPIs and measurable ROI
- Own the marketing strategy aligned to commercial growth objectives
- Collaborate with technical experts to translate complex services into clear value propositions
Digital & Performance Marketing
- Drive demand generation through SEO, PPC, paid social, email, and partner campaigns
- Introduce and optimise marketing automation tools and nurture workflows
- Establish performance dashboards and regular reporting using platforms such as:
Content & Brand
- Develop compelling thought leadership, whitepapers, case studies and messaging frameworks
- Support bid and commercial teams with tailored assets and positioning
- Act as brand guardian across all channels and collateral
Stakeholder Collaboration
- Partner with leadership, consultants, and client teams to align marketing with GTM strategy
- Support internal enablement through campaigns, tools, and education
- Present regular insights and recommendations to board and senior stakeholders
What You’ll Bring
- Senior B2B marketing experience in consulting, professional services , or tech-enabled recruitment
- Proven ability to build or transform a marketing function from scratch
- Commercial acumen and a clear understanding of the B2B buying journey in complex sales cycles
- Strong grasp of marketing tech stack — including GA4, SEMrush, CRM, automation platforms, analytics dashboards, PPC/SEO tools
- Skilled in campaign planning, demand generation, lead scoring, and funnel optimisation
- Outstanding communication and stakeholder engagement skills
- A mindset geared towards data, results, and continuous improvement
What We Offer
- A strategic leadership role with visibility and influence
- Autonomy to shape the function and deliver impact
- Competitive salary (£65–75k DOE)
- Flexible hybrid working (Milton Keynes HQ)
- Pension, wellness support and more
- A fast-moving, mission-led team with strong growth plans
Ready to shape the future of our brand?
Apply now and help us put marketing at the heart of our next phase of growth.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Sales, and Business Development
-
Industries
IT Services and IT Consulting, Business Consulting and Services, and Professional Services
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Head of Marketing employer: identifi Global Resources
Contact Detail:
identifi Global Resources Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the consulting and professional services sectors. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B marketing, especially in areas like demand generation and marketing automation. Being able to discuss these topics knowledgeably during interviews will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to showcase your previous successes in building or transforming marketing functions. Have specific examples ready that highlight your strategic thinking and ability to drive measurable results.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. Presenting your ideas on how to enhance their marketing function during the interview can set you apart as a proactive candidate.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your senior B2B marketing experience, particularly in consulting or professional services. Use specific examples that demonstrate your ability to build or transform a marketing function.
Craft a Compelling Cover Letter: In your cover letter, express your passion for leading marketing initiatives and your understanding of the B2B buying journey. Mention how your skills align with the company's mission to create impactful marketing strategies.
Showcase Relevant Skills: Emphasise your proficiency with marketing tech stacks, including tools like GA4, SEMrush, and CRM platforms. Provide examples of how you've used these tools to drive demand generation and optimise campaigns.
Demonstrate Stakeholder Engagement: Highlight your outstanding communication skills and experience in collaborating with various stakeholders. Share instances where you successfully aligned marketing strategies with business objectives and presented insights to senior leadership.
How to prepare for a job interview at identifi Global Resources
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to build and lead a marketing function from scratch. Prepare to discuss your vision for the role and how you would align marketing strategies with commercial growth objectives.
✨Highlight Your Technical Proficiency
Familiarity with marketing tech stacks is essential. Be ready to talk about your experience with tools like GA4, SEMrush, and CRM platforms. Share specific examples of how you've used these tools to drive demand generation and optimise campaigns.
✨Emphasise Collaboration Skills
This role requires strong stakeholder engagement. Prepare to provide examples of how you've successfully collaborated with cross-functional teams, particularly in aligning marketing with sales and service lines to achieve common goals.
✨Demonstrate a Results-Driven Mindset
The company values a performance-led culture. Be prepared to discuss how you've established KPIs and measured ROI in previous roles. Use data to back up your achievements and show how you continuously improve marketing efforts.
