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- Tasks: Drive traffic and optimise visitor experience on company websites through SEO and PPC.
- Company: Join a leading global manufacturing brand with a dynamic marketing team.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to grow your marketing skills.
- Why this job: Be part of an exciting role that impacts online presence and drives real results.
- Qualifications: Hands-on SEO and PPC experience, strong communication skills, and attention to detail required.
- Other info: A driving license and own car are needed due to the rural location.
The predicted salary is between 24000 - 42000 £ per year.
Hybrid working, 3 days a week in their Bedford HQ. Permanent role, offering £30,000 DOE. Please note due to rural location driving license and own car is needed.
Incredibly exciting role with one of the World's leading manufacturing brands. They are looking for a Marketing person that already has hands-on experience in SEO optimisation and PPC campaigns. You will be supporting their experienced Commercial Marketing Team - they have two Marketing Executives, a Content Creator and a Product Specialist.
ABOUT YOUR ROLE
You will be responsible for driving traffic to their websites and then optimising the visitor experience to maximise conversions and lead generation. You will be creating and updating web pages, making sure that they are SEO optimised specifically for products and content on the company’s websites. This will include managing regional PPC campaigns, ensuring the brand is ranking high on the SERPs for topics related to their products and services.
WHAT WILL YOU DO?
- Developing web optimisation plans that leverage SEO and SEM tactics.
- Creating web pages and PPC campaigns to increase website rankings and authority score, helping to drive traffic to the company’s websites.
- Maximise ROI from SEO and PPC investments - providing suggestions on improvements.
- Evaluate and optimise the UX and UI of the overall website, products, pages and blogs.
- Evaluate search trends that assist in the development of webpages that are optimised for keywords.
- Support the implementation of campaigns as directed by the Brand and Product Specialist.
WHAT YOU NEED TO BE SUCCESSFUL?
- Hands-on experience in SEO implementation to improve website rankings and authority score.
- Experience with PPC using Google or other platforms.
- Excellent oral and written communication skills.
- Excellent organisation and administrative abilities, creative and confident.
- Excellent attention to detail with an analytical mindset.
NICE TO HAVE, BUT NOT ESSENTIAL
Being a native speaker in another language - French, German, Italian, Spanish or Dutch would be amazing but not essential. This is only as this company supplies into these countries too, so it would be great if you can support marketing for these countries as well.
Contact Detail:
identifi Global Resources Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (Bedford)
✨Tip Number 1
Familiarise yourself with the latest SEO and PPC trends. Follow industry blogs, attend webinars, and join relevant online communities to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for digital marketing.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who work in SEO and PPC. Use platforms like LinkedIn to connect with current employees at the company or similar organisations. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past SEO and PPC campaigns during the interview. Be ready to explain your strategies, the tools you used, and the results you achieved. This will showcase your hands-on experience and problem-solving skills.
✨Tip Number 4
Since the role requires a driving license and your own car, ensure you mention your availability for commuting during the interview. Highlighting your readiness to travel can demonstrate your commitment to the position and ease any concerns about the rural location.
We think you need these skills to ace Digital Marketing Executive (Bedford)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience in SEO optimisation and PPC campaigns. Use specific examples of past projects or roles where you successfully drove traffic and maximised conversions.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly in web optimisation and campaign management. Be sure to include any relevant metrics that demonstrate your success in previous roles.
Showcase Your Analytical Skills: Since the role requires excellent attention to detail and analytical abilities, provide examples in your application that showcase how you've evaluated and optimised website performance or PPC campaigns in the past.
Highlight Communication Skills: Given the importance of communication in this role, ensure your application reflects your strong oral and written communication skills. You might want to mention any experience working in teams or collaborating on marketing projects.
How to prepare for a job interview at identifi Global Resources
✨Showcase Your SEO and PPC Experience
Be prepared to discuss specific examples of your hands-on experience with SEO optimisation and PPC campaigns. Highlight any successful projects you've worked on, including the strategies you implemented and the results achieved.
✨Understand the Company’s Brand and Products
Research the company and its products thoroughly before the interview. Familiarise yourself with their current marketing strategies and be ready to suggest how you could enhance their SEO and PPC efforts based on your findings.
✨Demonstrate Analytical Skills
Since the role requires evaluating search trends and optimising user experience, be prepared to discuss how you analyse data to inform your marketing decisions. Bring examples of how your analytical skills have led to improved website performance.
✨Prepare Questions About the Team and Role
Show your interest in the position by preparing thoughtful questions about the Commercial Marketing Team and how they collaborate. This demonstrates your eagerness to integrate into the team and contribute effectively.
