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- Tasks: Drive website traffic and optimise visitor experience for conversions.
- Company: Join a leading global manufacturing brand with a dynamic marketing team.
- Benefits: Enjoy hybrid working, competitive salary, and a vibrant team culture.
- Why this job: Be part of an exciting role that impacts digital presence and marketing strategies.
- Qualifications: Hands-on SEO and PPC experience required; strong communication and organisational skills essential.
- Other info: Driving license and own car needed due to rural location.
The predicted salary is between 24000 - 42000 £ per year.
Hybrid working, 3 days a week in their Bedford HQ. Permanent role, offering - £30,000 DOE. Please note due to rural location driving license and own car is needed.
Incredibly exciting role with one of the World’s leading manufacturing brands. They are looking for a Marketing person that already has hands-on experience in SEO optimisation and PPC campaigns. You will be supporting their experienced Commercial Marketing Team - they have two Marketing Executives, a Content Creator and a Product Specialist.
ABOUT YOUR ROLE
You will be responsible for driving traffic to their websites and then optimising the visitor experience to maximise conversions and lead generation. You will be creating and updating web pages, making sure that they are SEO optimised specifically for products and content on the company’s websites. This will include managing regional PPC campaigns, ensuring the brand is ranking high on the SERPs for topics related to their products and services.
WHAT WILL YOU DO?
- Developing web optimisation plans that leverage SEO and SEM tactics.
- Creating web pages and PPC campaigns to increase website rankings and authority score, helping to drive traffic to the company’s websites.
- Maximise ROI from SEO and PPC investments - providing suggestions on improvements.
- Evaluate and optimise the UX and UI of the overall website, products, pages and blogs.
- Evaluate search trends that assist in the development of webpages that are optimised for keywords.
- Support the implementation of campaigns as directed by the Brand and Product Specialist.
WHAT YOU NEED TO BE SUCCESSFUL?
- Hands-on experience in SEO implementation to improve website rankings and authority score.
- Experience with PPC using Google or other.
- Excellent oral and written communication skills.
- Excellent organisation and administrative abilities, creative and confident.
- Excellent attention to detail with an analytical mindset.
NICE TO HAVE, BUT NOT ESSENTIAL
Being a native speaker in another language - French, German, Italian, Spanish or Dutch would be amazing but not essential. It’s only as this company supplies into these countries too so would be great if you can support marketing for these countries too.
Digital Marketing Executive employer: identifi Global Resources
Contact Detail:
identifi Global Resources Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest SEO and PPC trends. Follow industry blogs, attend webinars, and engage in online communities to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for digital marketing.
✨Tip Number 2
Prepare to discuss specific examples of your past SEO and PPC campaigns. Be ready to explain the strategies you used, the results you achieved, and how you optimised those campaigns for better performance. This will showcase your hands-on experience effectively.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who work in SEO and PPC. Attend local meetups or join online forums to connect with others. These connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Research the company’s current digital presence. Analyse their website, SEO performance, and PPC ads. Prepare suggestions on how they could improve their online visibility and user experience. Presenting these ideas during your interview can set you apart from other candidates.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience in SEO and PPC. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your experience aligns with their needs, particularly in driving traffic and optimising visitor experiences.
Showcase Relevant Skills: Emphasise your analytical abilities and attention to detail in your application. Provide examples of how you've evaluated and optimised web pages or campaigns in the past.
Highlight Language Skills: If you speak any additional languages, mention them in your application. Even if it's not essential, it could give you an edge, especially since the company operates in multiple countries.
How to prepare for a job interview at identifi Global Resources
✨Showcase Your SEO and PPC Experience
Be prepared to discuss specific examples of your hands-on experience with SEO optimisation and PPC campaigns. Highlight any successful projects you've worked on, including the strategies you implemented and the results achieved.
✨Understand the Company’s Brand and Products
Research the company and its products thoroughly before the interview. Familiarise yourself with their current marketing strategies and be ready to suggest how you could enhance their SEO and PPC efforts based on your findings.
✨Demonstrate Analytical Skills
Since the role requires evaluating search trends and optimising user experience, be ready to discuss how you analyse data to inform your marketing decisions. Bring examples of how you've used analytics tools to improve website performance.
✨Prepare Questions About the Team and Role
Show your interest in the position by preparing thoughtful questions about the Commercial Marketing Team and how they collaborate. This demonstrates your eagerness to integrate into the team and contribute effectively.
