Director of Digital Marketing

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer‑centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 175,000 companies globally, we help people run high‑stakes processes and make important decisions with less stress, higher quality, and shorter hours.

Ideals Virtual Data Room (VDR) : Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.

Ideals Board : Board and leadership collaboration platform for faster, safer, and more compliant decision‑making.

The role

We’re now hiring a Director of Digital Marketing to lead and evolve our global digital growth engine.

This is a senior, high‑impact leadership role, responsible for defining and delivering our performance marketing strategy across paid media, organic/SEO, experimentation, and analytics. You’ll lead a talented team of ~15 marketers and agency partners, manage a multi‑million euro global budget, and work closely with senior leadership to drive measurable growth at scale.

This role is ideal for someone who is both strategic and hands‑on, a digital leader who can shape the vision, develop people, and go deep when needed to diagnose, optimise, and drive performance.

What you will do

Own the global digital growth strategy, spanning performance marketing, experimentation, and analytics

Lead, coach, and scale a high‑performing digital marketing team of ~15 specialists and agency partners

Drive full‑funnel acquisition through paid media, SEO, programmatic, CRO, and integrated campaign delivery

Oversee multi‑million euro budgets with rigorous scenario planning, forecasting, and yield optimisation

Manage campaign planning and execution end‑to‑end – from concept and targeting to creative and channel mix

Build and scale an experimentation roadmap – driving structured testing to accelerate growth and learning

Use GenAI tools to improve production efficiency, automate workflows, and speed up go‑to‑market delivery

Partner with Design, Content, Product Marketing, and Regional Field teams to ensure campaign excellence

Optimise the marketing tech stack across tagging, attribution, activation, analytics, and CRO tooling

Work closely with Sales, BI, and RevOps to improve tracking, funnel conversion, and marketing‑sourced pipeline

Monitor competitive activity and market shifts to inform digital strategy and identify new growth levers

What you bring

7+ years of experience in global B2B performance marketing, ideally in SaaS or adjacent software industries

4+ years leading and developing teams, with a track record of growing both people and results

Proven experience owning and optimising digital marketing budgets at scale, with a bias for impact

Deep channel expertise across paid search, paid social, SEO, CRO, and multi‑channel digital campaigns

Demonstrated success running structured experiments and growth programs – not just always‑on acquisition

Confidence using GenAI to accelerate output, automate tasks, and improve digital delivery

Analytical strength – comfortable building and interpreting dashboards, forecasts, and performance models

Experience managing agency relationships and cross‑functional collaboration across global teams

Hands‑on, pragmatic mindset – equally comfortable setting strategy and digging into channel‑level performance

Unrivaled recognition

We’re proud to be celebrated by our customers and teammates

G2 Market Leader

Based on 600+ reviews

4.7 out of 5

Trusted by talent

based on 100+ reviews

4.8 out of 5

Benefits you’ll love

You’ll enjoy the right blend of support and autonomy to help you reach your full potential, anywhere in the world

Remote‑first flexibility to shape your ideal workday

Home workplace budget

Co‑working expense coverage