Director of Product Marketing

Ideals is a global B2B SaaS product company recognised as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

We are now adding more products to our portfolio and need a strong product marketing leader to keep the story clear and connected as we grow.

The role involves being the bridge between our products and the market. You’ll own the story and go-to-market for Ideals Virtual Data Room, Ideals Board, and Ideals Vault, ensuring they fit into one clear portfolio narrative.

You’ll lead and coach a small PMM team, work closely with Product, Sales, and Marketing, and implement standards for how we position, message, launch, and update products. This is a hands-on role with real ownership: you’ll write the playbook and run it.

This is a fully remote role for candidates in the UK.

As we grow into a true multi-product company, we now need:

• One joined-up story across all products
• A consistent way to plan and deliver launches and updates
• A simple, repeatable approach to sales enablement so every team has what they need

Your work will mean that customers understand our products faster, Sales teams know exactly what to say, and Marketing can run stronger campaigns with less rework. Outcome: more qualified opportunities, higher win rates, stronger cross-sell and expansion, better retention, and faster, cleaner rollouts of updates and new products.

What you will do:

• Own the portfolio story
• Shape the overall story for Ideals across VDR, Board, and Vault - how they work together to help customers run high-stakes processes with more control and less stress
• For each product, define clear positioning and messaging: who it’s for, which workflows it solves, why it’s better than alternatives, and what proof we have
• Keep these narratives current as markets, regulations, and competitors change, and as we add new use cases and products to the portfolio
• Standardise launches and updates
• Design and run a simple, tiered launch framework (from small enhancements to major releases)
• Set clear checklists and timelines so Product, Marketing, Sales, and CS know who does what and when
• Ensure every launch has the basics covered: internal brief, external messaging, pricing/packaging impact, campaign plan, and enablement
• Lead and develop the PMM team
• Manage two product marketers; set goals, priorities, and ways of working
• Coach the team on research, positioning, writing, and stakeholder management
• Build a culture of clear thinking, simple language, and bias to action
• Run regular customer and prospect interviews together with Product, Sales, and CS
• Own competitive and market intelligence for your portfolio and share concise, practical insight back to teams
• Feed structured input into product strategy, pricing and packaging, and roadmap decisions
• Equip Sales and Customer Success
• Own the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handling
• Make sure enablement is easy to find, up to date, and actually used
• Partner with Sales leadership on training sessions for new offerings, verticals, and plays
• Partner with Marketing Campaign and Demand teams
• Provide sharp product narratives and briefs for campaigns, content, and website updates
• Validate that campaigns accurately reflect product reality and customer value
• Measure impact of launches and key campaigns together with Demand Gen and RevOps

What you bring:

• Solid experience in B2B SaaS product marketing, including launches and ongoing adoption work
• Proven track record working closely with Product and Sales to bring products to market and support revenue growth
• Experience managing or mentoring product marketers, even if in a small team
• Strong writing skills: you can explain complex products in simple, direct language
• Comfortable talking to customers and prospects and turning what you learn into clear recommendations
• Structured thinker who can design frameworks and then actually use them day-to-day
• Confident working across time zones and cultures in a remote-first environment

Nice to have:

• Experience in secure collaboration, fintech, legal/transaction services, or other high-stakes B2B environments
• Background in pricing/packaging or solution/portfolio marketing

What we offer:

• Remote-first flexibility to shape your ideal workday
• Home workplace budget
• Co-working expense coverage
• Individual IT budget for extra equipment
• Top-tier tech and AI-powered tools
• Access to Ideals Academy with numerous courses
• Investment in external learning and development activities
• Guidance in Personal Development Plan creation
• Professional literature and subscriptions coverage
• Support of your passion as a speaker or writer
• Internal talent mobility opportunities
• Tailored Wellness Package for your physical and mental health
• Funding for sports competitions
• 25 business days of annual leave
• Paid health-related time-off
• NEST pension program contribution
• Budget for meetups with your local team
• Generous internal referral program

Our culture:

Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.

Ideals is an equal opportunity employer. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.