Marketing Manager in Hessle

About the Company

Aquilo Recruitment is proud to be partnering with Ideal Heating, an established and market-leading brand, to recruit an experienced Campaign Manager for their growing marketing team. This is an excellent opportunity for a marketing professional who thrives in a fast‑paced environment and brings strong end‑to‑end campaign experience, a creative and strategic mindset, and proven leadership capability. The role offers the chance to join a business with a great culture, a supportive working environment, modern offices, and a highly regarded brand presence, alongside the flexibility of working from home one day per week.

About the Role

Experienced Campaign Manager to plan, execute, and optimise integrated marketing campaigns that support business growth and objectives. Responsible for leading end‑to‑end campaign delivery across multiple channels, driving demand from installers, merchants, specifiers, and end customers while supporting brand awareness and product adoption. This role requires a strong blend of strategic thinking, hands‑on campaign execution, and collaboration with sales, product, and technical teams.

Responsibilities

• Develop and manage multi‑channel marketing campaigns aligned with commercial objectives, product launches and regulatory changes.
• Translate business goals into clear campaign plans, messaging frameworks, and timelines.
• Own campaign briefs from concept through to delivery and evaluation.
• Deliver campaigns across digital and offline channels, including email, paid media, social, website, trade press, events, merchant promotions, and installer communications.
• Work closely with Product, Sales, Technical, and Customer Support teams to ensure campaigns reflect product benefits, and customer needs.
• Support sales teams with campaign toolkits, collateral, and messaging.
• Align campaigns with installer training, merchant activity, and events.
• Define KPIs for each campaign and track performance against objectives.
• Analyse campaign results and customer insights to optimise future activity.
• Report on campaign effectiveness, ROI, and learnings to senior stakeholders.
• Manage campaign budgets effectively, ensuring best use of resources.
• Maintain clear timelines, workflows, and documentation across multiple campaigns.
• Independently lead multiple concurrent campaigns from briefing through delivery.
• Take full ownership of campaign decisions, priorities, and trade‑offs.

Qualifications

Essential:

• 2+ years managing a team.
• Proven experience managing integrated marketing campaigns.
• Demonstrated ability to independently manage complex campaigns end‑to‑end.
• Proven experience handling multiple priorities simultaneously without performance degradation.
• Strong understanding of multi‑channel marketing and customer journeys.
• Excellent project management and stakeholder coordination skills.
• Ability to simplify technical product information into compelling campaign messaging.
• Data‑driven mindset with experience measuring and reporting campaign performance.
• Evidence of successfully managing workload in fast‑paced, high‑expectation environments.
• Demonstrates exceptional attention to detail, ensuring briefs, objectives, and success measures are clearly understood before execution.
• Experience working with CRM, marketing automation, or CMS platforms.

Required Skills

• 2+ years managing a team.
• Proven experience managing integrated marketing campaigns.
• Demonstrated ability to independently manage complex campaigns end‑to‑end.
• Proven experience handling multiple priorities simultaneously without performance degradation.
• Strong understanding of multi‑channel marketing and customer journeys.
• Excellent project management and stakeholder coordination skills.
• Ability to simplify technical product information into compelling campaign messaging.
• Data‑driven mindset with experience measuring and reporting campaign performance.
• Evidence of successfully managing workload in fast‑paced, high‑expectation environments.
• Demonstrates exceptional attention to detail, ensuring briefs, objectives, and success measures are clearly understood before execution.
• Experience working with CRM, marketing automation, or CMS platforms.

Preferred Skills

• Experience working with CRM, marketing automation, or CMS platforms.