At a Glance
- Tasks: Lead digital marketing campaigns and optimise customer journeys using data-driven strategies.
- Company: Join Ideal Heating, a forward-thinking company with a collaborative culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with the chance to influence innovation and engagement.
- Why this job: Shape digital strategy and make a real impact on customer experience and business growth.
- Qualifications: 5+ years in digital marketing with strong CRM and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re Hiring: Digital Marketing Manager. Aquilo Recruiting is partnering with Ideal Heating to find a talented and driven Digital Marketing Manager to join their growing team. This is a fantastic opportunity for a digital specialist who thrives on data, customer journeys, and delivering impactful campaigns across multiple channels. The role is hybrid – one day from home and 4 days in the office at Hessle.
About the Role
Reporting to the Head of Digital Analysis & Research, you’ll take ownership of developing, delivering, and optimizing digital marketing activity across the business. You’ll play a key role in shaping how the brand connects with both installers and consumers—driving engagement, loyalty, and growth through smart, data‑led marketing.
What You’ll Be Doing
- Lead CRM marketing activity via HubSpot, building automated workflows and customer journeys
- Design lifecycle campaigns across acquisition, onboarding, engagement, and retention
- Support and enhance the installer loyalty scheme through targeted communications
- Manage segmentation and personalization strategies to maximize engagement
- Deliver email campaigns and integrated digital activity (SEO, website, paid media)
- Optimize website content and landing pages to drive leads and conversions
- Analyze performance data to continuously improve campaigns and customer experience
- Collaborate with internal teams and external agencies to deliver best‑in‑class digital output
What We’re Looking For
- 5+ years’ experience in digital marketing
- Strong CRM experience (HubSpot, Salesforce or similar)
- Proven ability to build automated campaigns and customer journeys
- Solid understanding of SEO, email marketing, paid media, and web optimization
- A data‑driven mindset with strong analytical skills
- A proactive, organized approach with the ability to manage multiple projects
Why This Role?
This is more than just a marketing role—it’s an opportunity to shape digital strategy within a well‑established, forward‑thinking organization. You’ll have the chance to influence customer experience, drive innovation, and make a measurable impact on business growth.
Digital Marketing Executive in Hessle employer: Ideal Heating
Ideal Heating is an exceptional employer that fosters a dynamic and collaborative work environment in Hessle, where innovation and creativity thrive. With a strong focus on employee development, you will have access to numerous growth opportunities and the chance to shape impactful digital strategies that drive business success. The hybrid working model promotes a healthy work-life balance, making it an ideal place for passionate digital marketing professionals to excel.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Hessle
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their CRM strategies and drive engagement—show them you mean business!
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're serious about joining our team and helps us keep track of your application.
We think you need these skills to ace Digital Marketing Executive in Hessle
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Executive. Highlight your experience with CRM tools like HubSpot and showcase any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our needs. Be sure to mention your data-driven mindset and any relevant achievements.
Showcase Your Analytical Skills:Since this role is all about optimising campaigns, make sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing numbers that back up your success stories!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you've got!
How to prepare for a job interview at Ideal Heating
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around CRM tools like HubSpot and Salesforce. Be ready to discuss how you've used data to drive campaigns and improve customer journeys in your previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've analysed performance data to optimise campaigns. Bring along metrics or case studies that demonstrate your ability to make data-driven decisions—this will really impress them!
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle certain situations, like designing a lifecycle campaign or managing segmentation strategies. Think through your past experiences and be ready to share how you tackled similar challenges.
✨Demonstrate Your Collaborative Spirit
Since the role involves working with internal teams and external agencies, be prepared to discuss how you've successfully collaborated in the past. Share examples of projects where teamwork led to successful outcomes, highlighting your proactive and organised approach.
