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- Tasks: Lead marketing strategies across EMEA, driving growth and brand presence.
- Company: Ideagen ensures safety in everyday life through innovative software solutions.
- Benefits: Enjoy hybrid working, flexible hours, and a focus on work-life balance.
- Why this job: Make a significant impact in a fast-paced environment while mentoring a dynamic team.
- Qualifications: Extensive experience in performance marketing and leading high-performing teams required.
- Other info: Join a global company with a mission to enhance safety and quality of life.
The predicted salary is between 43200 - 72000 £ per year.
Location: Ruddington, Nottinghamshire
Level: Strategic Leader
Department: People
Working Pattern: Hybrid (three days a week in the head office)
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible or part-time working arrangements. If this is something you are interested in, please let us know during the application process.
Are you a visionary marketing leader with a passion for driving growth and building brand presence in dynamic markets? Ideagen is seeking an exceptional Vice President of Marketing (EMEA) to spearhead our marketing initiatives across Europe, the Middle East, and Africa. In this strategic role, you will harness your extensive experience to develop impactful, region-specific marketing strategies that align with our corporate goals. You will be instrumental in shaping how Ideagen’s products are perceived and positioned in the market, while fostering collaboration across teams to reach ambitious revenue targets. If you thrive in fast-paced environments and are ready to make a significant impact, we want to hear from you!
Responsibilities:
- Develop and implement tailored marketing plans that resonate with the needs of the EMEA market while aligning with Ideagen's global objectives.
- Oversee innovative campaigns and initiatives designed to generate high-quality leads, boost pipeline growth, and support the sales team in achieving revenue targets.
- Build and maintain a strong brand presence in EMEA through compelling messaging, event hosting, public relations, and thought leadership initiatives.
- Work in close partnership with central marketing, product marketing, customer success, and operations teams to ensure cohesive go-to-market strategies and effective product positioning.
- Strategically allocate and manage the regional marketing budget to maximise return on investment (RoI) while ensuring that resources are effectively utilised.
- Track, measure, and report on the performance of marketing campaigns, leveraging data insights to make informed decisions and refine future strategies.
- Build, manage, and mentor a high-performing regional marketing team, fostering a culture of engagement, accountability, and innovation.
Skills and Experience:
- Extensive experience in performance marketing and demand generation, with a proven track record of designing and executing multichannel campaigns, both digital and print.
- Deep understanding of EMEA marketing strategies and trends, with a solid grasp of regional nuances and customer behaviours.
- Strong analytical capabilities with a focus on optimising investment decisions based on performance metrics and results. Proven ability to adapt strategies quickly for optimal outcomes.
- Demonstrable experience in leading high-performing teams, nurturing talent, and cultivating a results-oriented culture.
- Ability to blend strategic thinking with operational execution, ensuring that marketing efforts directly contribute to Ideagen’s growth objectives.
About Ideagen: Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us. All matters will be treated with strict confidence.
Enhance your career and make the world a safer place!
VP Marketing EMEA - Nottingham employer: Ideagen
Contact Detail:
Ideagen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Marketing EMEA - Nottingham
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in the EMEA region. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Familiarise yourself with Ideagen's products and their impact on various industries. Understanding how their software contributes to safety and efficiency will help you articulate your vision for marketing strategies that resonate with their mission.
✨Tip Number 3
Prepare to discuss specific examples of successful multichannel campaigns you've led in the past. Highlight your analytical skills by showcasing how you used data to optimise these campaigns and achieve significant results.
✨Tip Number 4
Demonstrate your leadership style and how you foster a high-performing team culture. Be ready to share your approach to mentoring talent and driving engagement within your team, as this is crucial for the VP role.
We think you need these skills to ace VP Marketing EMEA - Nottingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in performance marketing and demand generation. Focus on specific achievements that demonstrate your ability to design and execute multichannel campaigns, particularly in the EMEA region.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving growth and building brand presence. Discuss how your strategic thinking and operational execution align with Ideagen's goals, and provide examples of how you've successfully led high-performing teams.
Showcase Analytical Skills: Emphasise your strong analytical capabilities in your application. Provide examples of how you've tracked, measured, and reported on marketing campaign performance, and how you've used data insights to refine strategies for optimal outcomes.
Highlight Cultural Fit: Demonstrate your understanding of Ideagen's values, such as work-life balance and inclusivity. Mention any experience you have in fostering a culture of engagement and accountability within teams, which aligns with their emphasis on team dynamics.
How to prepare for a job interview at Ideagen
✨Showcase Your Visionary Leadership
As a VP of Marketing, it's crucial to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully driven growth and built brand presence in previous roles, particularly in dynamic markets.
✨Understand EMEA Market Nuances
Familiarise yourself with the specific marketing strategies and trends within the EMEA region. Be ready to discuss how you would tailor marketing plans to resonate with local audiences while aligning with Ideagen's global objectives.
✨Highlight Data-Driven Decision Making
Emphasise your analytical skills by discussing how you've used data insights to track, measure, and optimise marketing campaigns. Be prepared to share specific metrics that demonstrate your success in previous roles.
✨Demonstrate Team Building and Mentorship
Since you'll be managing a regional marketing team, highlight your experience in building high-performing teams. Share examples of how you've nurtured talent and fostered a culture of engagement and innovation in your past positions.
