At a Glance
- Tasks: Lead innovative marketing campaigns and drive demand for our SaaS products.
- Company: Join Ideagen, a global leader in software that keeps people safe every day.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for professional growth.
- Other info: Be part of a future-ready team embracing AI to enhance our work.
- Why this job: Make a measurable impact on revenue while unleashing your creativity in a fast-paced environment.
- Qualifications: Experience in B2B SaaS marketing and a passion for driving sales success.
The predicted salary is between 40000 - 43000 € per year.
Location - Ruddington, Nottinghamshire
Level - Manager/ Professional
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office)
Salary - £40,000 - £43,000
We’re looking for a commercially minded Marketing Manager to help accelerate growth across Ideagen’s fast‑scaling SaaS portfolio. This is an exciting opportunity for an innovative self‑starter who enjoys taking ownership and making a measurable impact on revenue. You’ll lead all marketing activity from campaign creation to website optimisation and paid media, working closely with BDR and Sales to generate demand, unlock new opportunities and fuel pipeline growth. Blending strategy with hands‑on delivery, you’ll have the freedom to test, learn and innovate in a fast‑paced environment where your ideas can directly influence business success.
Responsibilities
- The overall purpose of this role is to generate sales opportunities from marketing activities.
- Creating compelling marketing materials to drive lead generation activities.
- Taking ownership of campaign activity and reporting on success against KPIs.
- Supporting demand generation strategy and contributing ideas for new activity.
- Creating supporting go-to-market messaging and assets for sales enablement.
- Using digital channels to amplify content, including social (organic and paid), PPC, email, and other digital channels.
- Supporting pipeline growth by working closely with BDR and Sales across webinars, content marketing, website, paid ads, and email.
- Managing website content, landing pages, and forms to support campaigns.
- Understanding the competitive landscape, target audiences, personas, brand proposition, and key messages to develop materials that drive engagement and response.
Skills and Experience
- Self-sufficient, capable of creating and executing campaigns and reporting on results.
- Experience in B2B SaaS marketing and lead generation activities.
- Strong affinity for helping sales teams achieve revenue targets.
- Commercially‑minded, with a focus on pipeline growth and key marketing metrics.
- Excellent written and verbal communication skills.
- Creative thinker, able to contribute new campaign ideas and refine ongoing activity.
- Analytical and able to make data‑driven decisions to optimise results.
- Excellent team player, outgoing and proactive.
Desirable
- Experience using Salesforce, Pardot, and HubSpot (or similar) preferable.
About Ideagen
Ideagen is the invisible force behind many things we rely on every day – from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future‑ready team, and AI is part of how we work smarter. If you’re curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!
Marketing Manager in Ruddington employer: Ideagen
Ideagen is an exceptional employer located in Ruddington, Nottinghamshire, offering a dynamic work culture that fosters innovation and creativity. With a hybrid working pattern, employees enjoy the flexibility of balancing their professional and personal lives while contributing to meaningful projects that impact safety and quality across various industries. The company prioritises employee growth through hands-on experience and collaboration, making it an ideal place for those looking to make a significant impact in the fast-paced SaaS sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Ruddington
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially in driving pipeline growth and lead generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Manager in Ruddington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B SaaS marketing and lead generation, and don’t forget to showcase your creative campaign ideas!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for Ideagen. Mention specific examples of how you've driven pipeline growth and supported sales teams in the past.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used analytics to optimise marketing campaigns and achieve KPIs. This will show us you can blend strategy with hands-on delivery.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Ideagen.
How to prepare for a job interview at Ideagen
✨Know Your Stuff
Before the interview, dive deep into Ideagen's SaaS portfolio and understand their marketing strategies. Familiarise yourself with their recent campaigns and be ready to discuss how you can contribute to their growth.
✨Showcase Your Creativity
Prepare examples of innovative marketing campaigns you've executed in the past. Be ready to share your thought process behind these ideas and how they drove results, especially in lead generation and pipeline growth.
✨Be Data-Driven
Since this role focuses on KPIs and metrics, come prepared with data that showcases your previous successes. Discuss how you've used analytics to optimise campaigns and make informed decisions in your past roles.
✨Engage with the Team
Ideagen values collaboration, so demonstrate your team spirit during the interview. Share experiences where you've worked closely with sales or other departments to achieve common goals, highlighting your proactive approach.
