At a Glance
- Tasks: Lead global marketing for aviation, creating impactful strategies and campaigns.
- Company: Join Ideagen, a leader in aviation marketing with a collaborative culture.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with ownership and the chance to influence key accounts.
- Why this job: Make a real impact in the aviation sector and shape market strategies.
- Qualifications: Experience in aviation marketing and understanding of B2B buying cycles.
The predicted salary is between 60000 - 80000 € per year.
Location - Ruddington, Nottinghamshire, UK
Department - Marketing
Working Pattern - Hybrid
Benefits - Benefits at Ideagen
This is a career defining marketing role for someone who knows how to influence a market rather than broadcast into one. You’ll lead global Aviation marketing for Ideagen, shaping how we show up, how we generate demand, and how we win. You’ll operate at the intersection of commercial strategy, category expertise and account based marketing, partnering closely with the Aviation leaders and the central Ideagen marketing team. Your success will be measured by meaningful commercial impact, deepening our relationships with key accounts, driving high‑quality pipeline and strengthening our presence in the aviation community. If you enjoy ownership, pace, and the opportunity to build something category defining, this role gives you both the autonomy and the expectation to deliver exactly that.
Responsibilities
- Leading global account based and deal surround marketing programs across our most important aviation accounts.
- Creating the strategies, campaigns and content needed to engage senior stakeholders across airports and the wider aviation ecosystem.
- Partnering with Regional GMs to build and maintain key account plans, ensuring marketing activity drives real commercial outcomes.
- Developing thought leadership, case studies, events, webinars and community‑building initiatives that elevate Ideagen’s voice in aviation.
- Owning demand creation, from pre‑RFP influence through to supporting competitive deals with targeted surround strategies.
- Managing marketing investment and orchestrating work across agencies, digital, design, events and outbound demand gen teams.
- Reporting on the activities that matter: account penetration, engagement quality, pipeline contribution and influence on win rates.
This role combines strategy, execution and coordination. Some days you’ll define the category narrative, other days you’ll be deeply involved in shaping activity inside a must‑win account.
Skills and Experience
- You understand aviation and complex B2B buying cycles, and you know how to run proper account based marketing.
- We’ll be looking for you to demonstrate how you’ve generated meaningful pipeline in complex B2B environments, and how your marketing leadership has contributed to sustained ARR growth.
- You’re commercially minded, curious and comfortable acting as a strategic partner to senior leaders.
- You’re likely someone who:
- Brings strong experience from aviation or another complex, safety‑critical or regulated sector.
- Understands how to build influence across multi stakeholder accounts, particularly airports.
- Moves seamlessly between high‑level strategy and hands‑on delivery when needed.
- Connects marketing activity to pipeline health and revenue outcomes.
- Communicates clearly, thinks critically and cares deeply about quality.
- Works well across commercial, product and central marketing teams, bringing maturity and collaboration to every interaction.
If you’re motivated by impact, growth and shaping a market rather than maintaining one, this role will fit you well.
Head of Marketing, Aviation in Ruddington employer: Ideagen
Ideagen is an exceptional employer that fosters a dynamic and collaborative work culture in Ruddington, Nottinghamshire. With a strong focus on employee growth and development, we offer unique opportunities to lead impactful marketing initiatives in the aviation sector, all while enjoying a hybrid working pattern that promotes work-life balance. Join us to be part of a team that values innovation, strategic thinking, and meaningful contributions to the aviation community.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, Aviation in Ruddington
✨Tip Number 1
Network like a pro! Reach out to people in the aviation industry on LinkedIn or at events. A personal connection can often get your foot in the door faster than a CV.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of aviation marketing. Whether it’s a blog post or a video, let potential employers see your passion and insight.
✨Tip Number 3
Prepare for interviews by understanding the company’s current marketing strategies. Be ready to discuss how you can enhance their approach and drive demand in the aviation sector.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Marketing, Aviation in Ruddington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing in Aviation. Highlight your experience in account-based marketing and how you've influenced complex B2B buying cycles. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about aviation marketing and how you can drive meaningful commercial impact. Be sure to mention specific achievements that demonstrate your ability to generate pipeline.
Showcase Your Strategic Thinking:In your application, don’t just list your responsibilities; show us how you’ve shaped strategies that led to success. We’re looking for someone who can connect marketing activities to revenue outcomes, so give us examples of your strategic mindset in action.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Ideagen
✨Know Your Aviation Stuff
Make sure you brush up on your aviation knowledge before the interview. Understand the current trends, challenges, and key players in the industry. This will help you speak confidently about how your experience aligns with the role and how you can influence the market.
✨Showcase Your Strategic Mindset
Prepare examples that demonstrate your ability to create and execute account-based marketing strategies. Be ready to discuss specific campaigns you've led, the outcomes they achieved, and how they contributed to pipeline growth. This will show them you can think strategically while also getting hands-on when needed.
✨Engage with Key Stakeholders
Think about how you've built relationships with senior stakeholders in previous roles. Be prepared to share stories about how you’ve influenced decision-making processes and driven engagement within complex B2B environments. This is crucial for a role that requires collaboration across multiple teams.
✨Quantify Your Success
When discussing your past experiences, use numbers to back up your claims. Talk about the percentage increase in pipeline contribution or revenue growth you achieved through your marketing efforts. This will help them see the tangible impact of your work and how you can replicate that success at Ideagen.
