At a Glance
- Tasks: Lead the design and optimisation of our marketing automation platform, Pardot.
- Company: Join Ideagen, a global leader ensuring safety in everyday life through innovative software.
- Benefits: Enjoy a hybrid work model, competitive salary, and a supportive team culture.
- Other info: Flexible application process; reach out for any adjustments needed.
- Why this job: Be part of a future-ready team using AI to enhance marketing strategies and impact lives.
- Qualifications: Experience with Pardot, Salesforce integration, and marketing automation best practices required.
The predicted salary is between 43200 - 72000 £ per year.
Location- Head Office, Ruddington, Nottinghamshire
Level - Experienced Professional
Department - Product R&D
Working Pattern - Full-time, hybrid (Tuesday, Wednesday & Thursday in office)
Benefits - Benefits at Ideagen
Salary - this will be discussed at the next stage of the process, if you do have any questions please feel free to reach out
We are seeking an experienced Pardot Architect to lead the design, implementation, and optimization of our marketing automation platform. This role will serve as the technical lead for Pardot (Marketing Cloud Account Engagement), supporting strategic initiatives across the marketing funnel and playing a key role in marketing technology integration during mergers and acquisitions.
Responsibilities:- Develop and maintain a scalable Pardot architecture aligned with business goals
- Design automation workflows to support lead lifecycle management
- Configure advanced Pardot features including dynamic content, lead scoring, and segmentation
- Build automation rules, engagement programs, and conversion-optimized assets
- Design and manage integrations between Pardot and Salesforce CRM
- Ensure data quality, compliance (e.g., GDPR, CCPA), and effective lead routing
- Conduct technical assessments of marketing platforms during M&A activities
- Develop integration and migration strategies for multiple Pardot instances
- Work with marketing, sales, and IT teams to deliver solutions
- Hands-on experience with Pardot/Marketing Cloud Account Engagement
- Salesforce Pardot Specialist and/or Consultant certification
- Strong understanding of Salesforce CRM integration
- Experience with HTML/CSS for email and landing page customization
- Familiarity with marketing automation best practices and lead management
- Experience with data migration and M&A-related projects
About Ideagen
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that\'s always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We’re building a future-ready team, and AI is part of how we work smarter. If you\'re curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.
To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at . All matters will be treated with strict confidence.
#INDMP
#LI-NOTTINGHAM
Pardot Architect - Nottingham employer: Ideagen
At Ideagen, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the heart of Nottinghamshire, our hybrid working model promotes a healthy work-life balance while providing ample opportunities for professional growth and development. Join us to be part of a team that is dedicated to making a meaningful impact across various industries, all while enjoying competitive benefits and a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Pardot Architect - Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ideagen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ideagen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ideagen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ideagen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Pardot Architect - Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ideagen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ideagen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ideagen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ideagen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ideagen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ideagen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
