At a Glance
- Tasks: Own and optimise LinkedIn campaigns to generate high-quality B2B leads.
- Company: Join Ideagen, a global leader in safety and compliance software.
- Benefits: Hybrid working, competitive salary, and a focus on work-life balance.
- Other info: Be part of a future-ready team embracing AI for smarter work.
- Why this job: Make a real impact while experimenting with innovative marketing strategies.
- Qualifications: Experience with LinkedIn campaigns and a data-driven mindset.
The predicted salary is between 50000 - 65000 £ per year.
Location: Ruddington, Nottinghamshire
Level: Support Role
Department: Marketing
Working Pattern: Hybrid (three days a week in the head office)
Salary: To be discussed at next stage
We are looking for a LinkedIn Campaign Executive to own and optimise paid LinkedIn activity across EMEA, North America and APAC. You will be responsible for delivering high-quality B2B leads and account engagement through smart targeting, compelling creative and data-driven optimisation supporting Ideagen's growth across regulated industries. This is an exciting hands-on role for someone who loves experimenting, analysing and continuously improving campaign performance!
Responsibilities:
- Build, launch and optimise LinkedIn advertising campaigns using Sponsored Content, Lead Gen Forms and account-based targeting
- Manage campaign budgets, pacing and performance across multiple regions
- Write and brief engaging B2B ad copy tailored to professional audiences
- Develop and refine audience strategies using matched audiences, ABM lists and buyer persona targeting
- Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
- Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
- Track and report on campaign performance, lead quality and contribution to pipeline
Skills and Experience:
- Hands-on experience running LinkedIn campaigns in a B2B, SaaS or technology environment
- Strong working knowledge of LinkedIn Campaign Manager, Lead Gen Forms and audience targeting
- Data-driven mindset with the ability to turn insights into clear optimisation actions
- Strong understanding of B2B buyer journeys and LinkedIn's role across the funnel
- Confident writing concise, compelling ad copy for professional audiences
- Experience supporting lead generation and/or account-based marketing campaigns
- Comfortable working with performance data (Excel/CRM/marketing automation tools)
Nice to have:
- LinkedIn certifications, ABM experience, exposure to regulated industries or curiosity around using AI tools to improve campaign performance.
About Ideagen:
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We are building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you'll thrive at Ideagen!
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us. All matters will be treated with strict confidence.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!
StudySmarter Expert Advice🤫
We think this is how you could land LinkedIn Campaign Executive - Nottinghamshire in Newtown
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ideagen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ideagen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ideagen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ideagen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace LinkedIn Campaign Executive - Nottinghamshire in Newtown
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ideagen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ideagen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ideagen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ideagen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ideagen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ideagen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
