At a Glance
- Tasks: Lead innovative marketing campaigns and drive demand for our SaaS products.
- Company: Join Ideagen, a global leader in safety and compliance software.
- Benefits: Enjoy a competitive salary, hybrid work, and a focus on work-life balance.
- Other info: Be part of a future-ready team that embraces AI and values creativity.
- Why this job: Make a real impact while working with cutting-edge technology in a dynamic environment.
- Qualifications: Experience in B2B SaaS marketing and a passion for driving sales growth.
The predicted salary is between 40000 - 43000 £ per year.
Location: Ruddington, Nottinghamshire
Level: Manager/Professional
Department: Marketing
Working Pattern: Hybrid (three days a week in the head office)
Salary: £40,000 - £43,000
We are looking for a commercially minded Marketing Manager to help accelerate growth across Ideagen's fast-scaling SaaS portfolio. This is an exciting opportunity for an innovative self-starter who enjoys taking ownership and making a measurable impact on revenue. You will lead all marketing activity from campaign creation to website optimisation and paid media, working closely with BDR and Sales to generate demand, unlock new opportunities, and fuel pipeline growth. Blending strategy with hands-on delivery, you will have the freedom to test, learn, and innovate in a fast-paced environment where your ideas can directly influence business success.
Responsibilities:
- Generate sales opportunities from marketing activities.
- Create compelling marketing materials to drive lead generation activities.
- Take ownership of campaign activity and report on success against KPIs.
- Support demand generation strategy and contribute ideas for new activity.
- Create supporting go-to-market messaging and assets for sales enablement.
- Use digital channels to amplify content, including social (organic and paid), PPC, email, and other digital channels.
- Support pipeline growth by working closely with BDR and Sales across webinars, content marketing, website, paid ads, and email.
- Manage website content, landing pages, and forms to support campaigns.
- Understand the competitive landscape, target audiences, personas, brand proposition, and key messages to develop materials that drive engagement and response.
Skills and Experience:
- Self-sufficient, capable of creating and executing campaigns and reporting on results.
- Experience in B2B SaaS marketing and lead generation activities.
- Strong affinity for helping sales teams achieve revenue targets.
- Commercially-minded, with a focus on pipeline growth and key marketing metrics.
- Excellent written and verbal communication skills.
- Creative thinker, able to contribute new campaign ideas and refine ongoing activity.
- Analytical and able to make data-driven decisions to optimise results.
- Excellent team player, outgoing and proactive.
Desirable:
- Experience using Salesforce, Pardot, and HubSpot (or similar) preferable.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process.
Marketing Manager - Nottinghamshire in Newark employer: Ideagen
Ideagen is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation thrives. Located in Ruddington, Nottinghamshire, the company provides a hybrid working model, competitive benefits, and the opportunity to work with high-value enterprise customers, making it a rewarding environment for those looking to make a significant impact in customer success.
