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- Tasks: Drive marketing automation strategy and optimise campaign performance using Salesforce and Pardot.
- Company: Join Ideagen, a global leader in safety and compliance technology.
- Benefits: Enjoy hybrid working, competitive salary, and a focus on work-life balance.
- Why this job: Make a real impact while enhancing your skills in a dynamic marketing team.
- Qualifications: Experience with marketing automation platforms and strong analytical skills.
- Other info: Collaborative environment with opportunities for career growth and innovation.
The predicted salary is between 30000 - 42000 £ per year.
Marketing Automations Executive – Nottingham
Role Purpose:
Location- Ruddington, Nottinghamshire
Level – Support
Role
Department – Marketing
Working Pattern – Hybrid (three days a week in the head office in Ruddington)
Benefits – Benefits at Ideagen
Ideagen is seeking a talented Marketing Automation Executive to join our dynamic marketing team. In this role, you will be instrumental in driving our marketing automation strategy, optimizing campaign performance, and enhancing our lead generation and nurturing capabilities. You\’ll work at the intersection of marketing and technology, leveraging Salesforce and Pardot to deliver impactful, data-driven marketing programs that support our business growth objectives. This is an exciting opportunity for a data-driven, innovative marketing professional ready to take the next step in their career and deepen their expertise in marketing automation!
Responsibilities:
- Campaign Development and Execution : Design, build, and deploy multi-channel marketing automation campaigns using Pardot, including email marketing, lead nurturing, and automated customer journeys.
- Lead Management and Optimization : Manage lead scoring models and progressive profiling strategies, overseeing the lead lifecycle to improve conversion rates and sales efficiency.
- Database Management and Segmentation : Maintain marketing database health, ensure GDPR compliance, and execute strategic segmentation for targeted messaging.
- Analytics and Reporting : Track campaign performance using Pardot and Salesforce, providing actionable insights and dashboards to demonstrate ROI and effectiveness.
- Technical Integration and Optimization : Serve as Pardot technical expert, managing integrations, troubleshooting issues, and optimizing platform functionality.
- Cross-functional Collaboration : Collaborate with content, design, product marketing, sales, and IT teams to ensure flawless campaign execution and system performance.
Skills and Experience:
- Demonstrates creative thinking and a proactive approach to overcoming challenges, with the ability to find effective solutions across complex marketing workflows.
- Maintains high standards of accuracy and consistency across campaign assets, data management, and reporting.
- Continuously seeks opportunities to streamline workflows, enhance performance, and drive measurable improvements.
- Has hands-on exposure to marketing automation platforms, with a foundational understanding of campaign setup and execution.
- Familiar with Salesforce CRM, including basic navigation, reporting, and lead management functions.
- Confident using Excel for data analysis, segmentation, and reporting, including formulas and pivot tables.
About Ideagen
Ideagen is the invisible force behind many things we rely on every day – from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that\’s always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We’re building a future-ready team, and AI is part of how we work smarter. If you\’re curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.
To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at . All matters will be treated with strict confidence.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!
#INDHP
#LI-NOTTINGHAM
Marketing Automations Executive - Nottingham employer: Ideagen
Contact Detail:
Ideagen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automations Executive - Nottingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals using your expertise in Salesforce and Pardot.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automations Executive - Nottingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Automations Executive role. Highlight your experience with marketing automation platforms like Pardot and Salesforce, and showcase any relevant campaigns you've worked on.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing automation and how your skills align with our needs. Be sure to mention specific examples of your work that demonstrate your creativity and problem-solving abilities.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your proficiency in Excel and any experience you have with analytics tools. Mention how you've used data to drive campaign performance in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Ideagen
✨Know Your Tools
Familiarise yourself with Pardot and Salesforce before the interview. Be ready to discuss how you've used these platforms in past roles, as well as any specific campaigns you've executed. This will show your technical expertise and readiness to hit the ground running.
✨Showcase Your Creativity
Prepare examples of innovative marketing campaigns you've developed or contributed to. Highlight your creative thinking and problem-solving skills, especially in overcoming challenges within complex marketing workflows. This will demonstrate your proactive approach and ability to drive results.
✨Data-Driven Mindset
Be prepared to discuss how you track and analyse campaign performance. Bring insights from previous roles where you used data to optimise lead generation and nurturing strategies. This will illustrate your analytical skills and commitment to continuous improvement.
✨Collaboration is Key
Think of examples where you've successfully collaborated with cross-functional teams. Emphasise your communication skills and how you ensure flawless execution of campaigns. This will show that you can work well with others and contribute to a cohesive team environment.