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- Tasks: Own and optimise LinkedIn campaigns to generate high-quality B2B leads.
- Company: Join Ideagen, a global leader in safety and compliance software.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on work-life balance and AI integration.
- Why this job: Make a real impact while experimenting with innovative marketing strategies.
- Qualifications: Experience with LinkedIn campaigns and a data-driven mindset.
The predicted salary is between 30000 - 40000 £ per year.
Location: Ruddington, Nottinghamshire
Level: Support Role
Department: Marketing
Working Pattern: Hybrid (three days a week in the head office)
Salary: To be discussed at next stage
We’re looking for a LinkedIn Campaign Executive to own and optimise paid LinkedIn activity across EMEA, North America and APAC. You’ll be responsible for delivering high‑quality B2B leads and account engagement through smart targeting, compelling creative and data‑driven optimisation supporting Ideagen’s growth across regulated industries. This is an exciting hands‑on role for someone who loves experimenting, analysing and continuously improving campaign performance!
Responsibilities:- Build, launch and optimise LinkedIn advertising campaigns using Sponsored Content, Lead Gen Forms and account‑based targeting
- Manage campaign budgets, pacing and performance across multiple regions
- Write and brief engaging B2B ad copy tailored to professional audiences
- Develop and refine audience strategies using matched audiences, ABM lists and buyer‑persona targeting
- Monitor performance daily, running A/B tests to improve CTR, CPL and lead quality
- Collaborate with regional marketing, sales and operations teams to align campaigns with pipeline goals
- Track and report on campaign performance, lead quality and contribution to pipeline
- Hands‑on experience running LinkedIn campaigns in a B2B, SaaS or technology environment
- Strong working knowledge of LinkedIn Campaign Manager, Lead Gen Forms and audience targeting
- Data‑driven mindset with the ability to turn insights into clear optimisation actions
- Strong understanding of B2B buyer journeys and LinkedIn's role across the funnel
- Confident writing concise, compelling ad copy for professional audiences
- Experience supporting lead generation and/or account‑based marketing campaigns
- Comfortable working with performance data (Excel/CRM/marketing automation tools)
- Nice to have: LinkedIn certifications, ABM experience, exposure to regulated industries or curiosity around using AI tools to improve campaign performance.
About Ideagen: Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!
What is next? If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence. At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!
LinkedIn Campaign Executive employer: Ideagen
Contact Detail:
Ideagen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land LinkedIn Campaign Executive
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it reflects your skills and experiences relevant to the LinkedIn Campaign Executive role. Use keywords from the job description to catch the eye of recruiters.
✨Tip Number 2
Network like a pro! Connect with people in the industry, join relevant groups, and engage with content related to B2B marketing. This can help you get noticed and might even lead to referrals.
✨Tip Number 3
Prepare for interviews by practising common questions related to campaign management and optimisation. Be ready to share examples of your past successes and how you’ve used data to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace LinkedIn Campaign Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the LinkedIn Campaign Executive role. Highlight your experience with LinkedIn campaigns and how you've driven B2B leads in the past. We want to see how you can bring your unique skills to our team!
Show Off Your Data Skills: Since this role is all about optimising campaigns based on data, don’t forget to mention any experience you have with performance metrics. We love candidates who can turn insights into actionable strategies, so share examples of how you've done this before!
Craft Compelling Ad Copy: As a LinkedIn Campaign Executive, you'll need to write engaging ad copy. Include samples or describe your approach to writing concise, professional content that resonates with B2B audiences. We’re keen to see your creativity in action!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team at Ideagen!
How to prepare for a job interview at Ideagen
✨Know Your LinkedIn Inside Out
Make sure you’re familiar with LinkedIn Campaign Manager and all its features. Brush up on how to create and optimise campaigns, as well as the different ad formats available. Being able to discuss your hands-on experience will show that you're ready to hit the ground running.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive campaign performance in the past. Bring examples of A/B tests you've run and the insights you've gained from them. This will demonstrate your data-driven mindset and ability to turn insights into actionable strategies.
✨Craft Compelling Ad Copy
Since writing engaging B2B ad copy is a key part of the role, practice crafting concise and compelling messages tailored to professional audiences. Be ready to share examples of your work or even brainstorm ideas during the interview to showcase your creativity.
✨Understand the Buyer Journey
Familiarise yourself with the B2B buyer journey and how LinkedIn fits into it. Be prepared to discuss how you would develop audience strategies using matched audiences and ABM lists. This knowledge will highlight your understanding of the role and its impact on lead generation.