At a Glance
- Tasks: Lead paid media strategy and optimise campaigns for maximum impact.
- Company: Join Ideagen, a global leader in safety and compliance technology.
- Benefits: Competitive salary, hybrid work, and a focus on work-life balance.
- Other info: Dynamic team environment with opportunities for career advancement.
- Why this job: Make a real difference while driving business growth and innovation.
- Qualifications: Experience in PPC management and a passion for data-driven marketing.
The predicted salary is between 45000 - 50000 £ per year.
Location: Ruddington, Nottinghamshire
Level: Experienced Professional
Department: Marketing
Working Pattern: Hybrid (3 days a week in HQ)
Salary: £45,000 - £50,000
As Senior PPC Manager, you will lead the company’s paid media strategy, driving high-quality lead generation and business growth across key markets. You’ll own the planning, execution and optimisation of paid search, social, display and remarketing campaigns, ensuring they deliver measurable commercial results. Working closely with marketing, sales and product teams, you’ll manage budgets, maximise ROI and identify new opportunities to scale performance and customer acquisition. If you're a data-driven marketer with a passion for performance and a track record of delivering results, we'd love to hear from you.
Responsibilities:
- Develop and deliver the paid media strategy to support lead generation, pipeline growth and wider business objectives.
- Plan, execute and optimise PPC campaigns across platforms including Google Ads, Microsoft/Bing Ads, LinkedIn and Meta.
- Manage campaign performance through bid optimisation, audience targeting, budget allocation and conversion rate improvement.
- Conduct keyword research and competitor analysis to identify opportunities for growth and increased market visibility.
- Monitor, analyse and report on campaign performance, providing actionable insights and recommendations to stakeholders.
- Collaborate with content, product marketing, sales and web teams to deliver integrated and effective marketing campaigns.
- Oversee paid media budgets, ensuring spend is effectively managed and delivers maximum return on investment.
- Drive continuous improvement through testing, innovation and the adoption of PPC best practices.
Skills and Experience:
- Significant experience managing PPC and paid media campaigns within a commercial environment.
- Proven track record of delivering lead generation and conversion growth through paid marketing activity.
- Strong knowledge of Google Ads, Microsoft/Bing Ads, LinkedIn Ads and Meta advertising platforms.
- Experience using analytics and tracking tools such as Google Analytics and Google Tag Manager.
- Strong understanding of campaign optimisation, audience targeting, keyword research and bidding strategies.
- Experience managing advertising budgets and optimising spend to maximise ROI.
- Excellent analytical and problem-solving skills with the ability to interpret performance data.
Desirable:
- Experience within a B2B SaaS, technology or software business.
- Knowledge of EHS, QMS, Compliance, Collaboration or related sectors.
- Experience using CRM and marketing automation platforms.
About Ideagen:
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us. All matters will be treated with strict confidence. At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager - Nottinghamshire in Knighton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ideagen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ideagen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ideagen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ideagen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager - Nottinghamshire in Knighton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ideagen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ideagen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ideagen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ideagen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ideagen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ideagen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
