At a Glance
- Tasks: Drive high-quality leads through creative PPC campaigns across Google Ads and Microsoft Advertising.
- Company: Join Ideagen, a global leader in SaaS solutions for regulated industries.
- Benefits: Enjoy a competitive salary, hybrid work, and a focus on work-life balance.
- Other info: Be part of a future-ready team that embraces AI and offers excellent career growth.
- Why this job: Make a real impact while working with cutting-edge technology and data-driven strategies.
- Qualifications: Experience in managing PPC campaigns and strong analytical skills required.
The predicted salary is between 30000 - 38000 £ per year.
Location: Ruddington, Nottinghamshire
Department: Marketing
Working Pattern: Hybrid (3 days a week in HQ)
Salary: £30k - £38k (Dependent on experience)
As a PPC Campaign Executive, you'll play a key role in driving high-quality leads and pipeline growth through paid search. You'll plan, build and optimise PPC campaigns across Google Ads and Microsoft Advertising, working across global regions (EMEA, North America and APAC) to support Ideagen's portfolio of SaaS solutions for regulated industries. This is a hands-on role where data, creativity and commercial thinking meet, perfect for someone ready to take ownership of campaigns and make a measurable impact!
Responsibilities:
- Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising
- Manage budgets, bids and performance across multiple regions and currencies
- Develop keyword strategies, write compelling ad copy and test campaign variations to improve results
- Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements
- Support account-based and targeted campaigns aligned to key sales priorities
- Analyse campaign performance and turn data into clear insights and recommendations
- Collaborate with marketing, web and regional teams to improve landing pages and conversion rates
- Provide regular performance updates and contribute to ongoing optimisation plans
Skills and Experience:
- Experience managing PPC campaigns, ideally in a B2B or SaaS environment
- Strong hands-on knowledge of Google Ads and Microsoft Advertising
- Experience running multi-region or international campaigns
- Confident analysing PPC metrics and conversion rates
- Experience with conversion tracking, Google Analytics and Excel
- Highly organised, detail-driven and comfortable managing multiple campaigns at once
Desirable:
- PPC platform certifications
- Experience of ABM, marketing automation tools or Salesforce
- Exposure to regulated industries or interest in using AI to improve campaign performance
About Ideagen: Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We're building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you'll thrive at Ideagen!
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us. All matters will be treated with strict confidence.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!
StudySmarter Expert Advice🤫
We think this is how you could land PPC Campaign Executive - Nottinghamshire in Horsley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ideagen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ideagen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ideagen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ideagen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Campaign Executive - Nottinghamshire in Horsley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ideagen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ideagen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ideagen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ideagen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ideagen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ideagen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
