At a Glance
- Tasks: Create engaging content and connect with communities to boost brand visibility.
- Company: Join Ideagen, a global leader in safety and quality software.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and work-life balance.
- Why this job: Make a real impact while working with cutting-edge AI and community engagement.
- Qualifications: Strong writing skills, SEO knowledge, and experience with community platforms.
The predicted salary is between 30000 - 40000 £ per year.
Location: Ruddington, Nottinghamshire
Level: Support Role
Department: Marketing
Working Pattern: Full Time Hybrid (3 days a week in office, Tues - Thurs)
Salary: To be discussed at next stage
We have an exciting opportunity to join our forward-thinking central marketing team, working at the intersection of community engagement, content creation, and AI-driven search. As a Community & Content Specialist, you will play a key role in building brand credibility across industry platforms, creating high-impact content, and engaging authentically with professional communities. You will help position the organisation as a trusted authority while contributing directly to visibility, reputation, and lead generation.
Responsibilities:
- Create high-quality, SEO and GEO-optimised content including blog posts, FAQs, how-to guides and competitor comparisons that position Ideagen as an authoritative source in AI search results.
- Use performance data to inform content decisions, identifying what topics, formats and angles are driving organic and AI visibility.
- Identify opportunities and create content across external platforms including Reddit, Quora, LinkedIn groups, G2 and industry forums.
- Monitor, manage and respond to content and engagement across these platforms, tracking how activity, user-generated content and review sentiment is influencing organic performance and AI citation rates.
- Produce regular performance reports using tools including Profound, translating data into clear insights and actionable next steps.
- Collaborate with the SEO and GEO Manager and wider marketing team to ensure content and platform activity aligns with organic growth objectives.
Skills and Experience:
- Solid SEO foundations, understanding how content earns visibility in search.
- Understanding of GEO and AI search, knowing how AI engines like ChatGPT, Perplexity and Claude decide what to cite.
- Proven content creation experience with a strong portfolio of written work across formats and evidence of performance impact.
- Data-driven approach to content, comfortable using analytics to identify opportunities, measure impact and inform what to do next.
- Experience using external platforms such as Reddit, Quora, LinkedIn groups or review sites strategically.
- Strong writing ability across formats and tones, authoritative for long-form content, natural and helpful for community platforms.
- Analytical and self-directed, able to identify priorities, build a plan and execute without needing a brief for every task.
- Familiarity with tools such as Google Search Console, GA4 or similar is advantageous.
About Ideagen:
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. Everyday, millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We are building a future-ready team, and AI is part of how we work smarter.
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us. All matters will be treated with strict confidence. At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements.
StudySmarter Expert Advice🤫
We think this is how you could land Content and Community Specialist - Nottinghamshire in Heathcote
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ideagen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ideagen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ideagen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ideagen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content and Community Specialist - Nottinghamshire in Heathcote
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ideagen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ideagen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ideagen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ideagen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ideagen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ideagen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
