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- Tasks: Lead digital marketing strategies, analyse performance, and optimise campaigns for growth.
- Company: Join Ideagen, a global leader ensuring safety in everyday life through innovative software solutions.
- Benefits: Enjoy flexible working arrangements, a supportive culture, and opportunities for career advancement.
- Why this job: Make a real impact on safety while developing your skills in a dynamic, data-driven environment.
- Qualifications: Experience in B2B digital marketing, strong analytical skills, and proficiency in key marketing tools required.
- Other info: Remote work options available; we value diversity and inclusivity in our hiring process.
The predicted salary is between 28800 - 48000 £ per year.
Are you a digital marketer who thrives on performance analysis, optimisation and leveraging insights to drive pipeline growth? We are looking for a data-driven Digital Marketing Manager to execute our B2B digital marketing strategy in the EMEA region. This role will be responsible for the delivery and measurement of all aspects of digital marketing across organic, paid and demand generation. You will be accountable for delivering a measurable impact on pipeline through campaign and conversion rate optimisation.
Responsibilities:
- Digital Performance & Analytics: Track and analyse KPIs across all digital channels, utilising tools such as Google Analytics, Salesforce, and Pardot to derive actionable insights for improved performance.
- Paid Media & Demand Capture: Work collaboratively with central and regional teams to optimise paid media campaigns for Cost Per Lead (CPL), conversion rates, and return on investment (ROI). Employ A/B testing and data-driven insights for campaign enhancement and strategic budget allocation.
- SEO & Organic Growth: Lead the regional SEO strategy, focusing on technical improvements, content optimisation, and link-building efforts. Use tools like SEMrush and Google Search Console to improve rankings, traffic, and conversions from high-intent visitors.
- Website & Conversion Rate Optimisation (CRO): Enhance website and landing page performance through UX testing, personalisation, and CRO techniques, collaborating with developers and designers to improve site speed, navigation, and mobile usability.
- Marketing Automation & Lead Nurturing: Assist in optimising email nurture programmes and lead scoring in partnership with Demand Generation and Marketing Operations, analysing funnel performance to enhance segmentation, targeting, and conversion rates.
Skills and Experience:
- Proven experience in digital marketing, within a B2B SaaS environment.
- Strong understanding of SEO, paid media, social media, and marketing automation techniques.
- Experience in managing and supporting demand generation campaigns across multiple digital channels.
- Proficiency in Google Analytics, Salesforce, Pardot, and SEMrush.
- A data-driven mindset complemented by strong analytical and problem-solving abilities.
- Versatile in managing multiple projects simultaneously while adhering to deadlines.
At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible or part-time working arrangements. If this is something you are interested in, please let us know during the application process.
Digital Marketing Manager - Nottingham employer: Ideagen
Contact Detail:
Ideagen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Nottingham
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B SaaS. Understanding current strategies and tools will help you speak confidently about your expertise during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who work in similar roles or industries. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've worked with in previous roles. Being able to demonstrate your data-driven mindset with concrete examples will set you apart from other candidates.
✨Tip Number 4
Showcase your experience with tools mentioned in the job description, such as Google Analytics and SEMrush. If you have certifications or completed relevant courses, mention these to highlight your commitment to professional development.
We think you need these skills to ace Digital Marketing Manager - Nottingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B SaaS environments. Emphasise your skills in SEO, paid media, and analytics tools like Google Analytics and Salesforce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your data-driven approach. Mention specific achievements related to campaign optimisation and performance analysis to demonstrate your impact.
Showcase Relevant Skills: In your application, clearly outline your proficiency with tools mentioned in the job description, such as SEMrush and Pardot. Provide examples of how you've used these tools to drive results in previous roles.
Highlight Team Collaboration: Since the role involves working collaboratively with central and regional teams, mention any past experiences where you successfully collaborated on projects. This will show your ability to work well in a team-oriented environment.
How to prepare for a job interview at Ideagen
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing, especially those mentioned in the job description. Be prepared to discuss how you've used tools like Google Analytics and Salesforce to track and analyse these metrics in your previous roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful B2B digital marketing campaigns you've managed. Highlight your role in optimising paid media, improving conversion rates, and any A/B testing you've conducted to enhance campaign performance.
✨SEO Savvy
Brush up on your SEO knowledge, particularly regarding technical improvements and content optimisation. Be ready to discuss how you've used tools like SEMrush and Google Search Console to drive organic growth and improve search rankings.
✨Collaboration is Key
Emphasise your ability to work collaboratively with cross-functional teams. Discuss how you've partnered with developers and designers to enhance website performance and user experience, as well as your experience in lead nurturing and marketing automation.
