Content and Community Specialist

We have an exciting opportunity to join our forward-thinking central marketing team, working at the intersection of community engagement, content creation, and AI-driven search. As a Community & Content Specialist, you will play a key role in building brand credibility across industry platforms, creating high-impact content, and engaging authentically with professional communities. You’ll help position the organisation as a trusted authority while contributing directly to visibility, reputation, and lead generation.

Responsibilities

• Create high-quality, SEO and GEO-optimised content including blog posts, FAQs, how-to guides and competitor comparisons that position Ideagen as an authoritative source in AI search results.
• Use performance data to inform content decisions, identifying what topics, formats and angles are driving organic and AI visibility and doubling down on what works.
• Identify opportunities and create content across external platforms including Reddit, Quora, LinkedIn groups, G2 and industry forums, treating each as a channel for organic and AI visibility rather than an end in itself.
• Monitor, manage and respond to content and engagement across these platforms, tracking how activity, user-generated content and review sentiment is influencing organic performance and AI citation rates.
• Produce regular performance reports using tools including Profound, translating data into clear insights and actionable next steps.
• Collaborate with the SEO and GEO Manager and wider marketing team to ensure content and platform activity aligns with organic growth objectives.

Skills and Experience

• Solid SEO foundations, you understand how content earns visibility in search and you apply that thinking to everything you create.
• Understanding of GEO and AI search, you know how AI engines like ChatGPT, Perplexity and Claude decide what to cite and you create content with that in mind.
• Proven content creation experience with a strong portfolio of written work across formats and evidence of performance impact.
• Data-driven approach to content, comfortable using analytics to identify opportunities, measure impact and inform what to do next.
• Experience using external platforms such as Reddit, Quora, LinkedIn groups or review sites strategically, not just socially.
• Strong writing ability across formats and tones, authoritative for long-form content, natural and helpful for community platforms.
• Analytical and self-directed, able to identify priorities, build a plan and execute without needing a brief for every task.
• Familiarity with tools such as Google Search Console, GA4 or similar is advantageous.

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. Everyday, millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence. At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!