At a Glance
- Tasks: Drive high-quality leads through optimised PPC campaigns on Google Ads and Microsoft Advertising.
- Company: Join Ideagen, a leader in SaaS solutions for regulated industries.
- Benefits: Enjoy hybrid working, competitive salary, and great benefits.
- Other info: Collaborate with global teams and grow your career in a supportive culture.
- Why this job: Make a measurable impact while honing your PPC skills in a dynamic environment.
- Qualifications: Experience in managing PPC campaigns and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Location - Ruddington, Nottinghamshire
Level - Support Role
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office)
Salary - To be discussed at next stage
As a PPC Campaign Executive, you’ll play a key role in driving high‑quality leads and pipeline growth through paid search. You’ll plan, build and optimise PPC campaigns across Google Ads and Microsoft Advertising, working across global regions (EMEA, North America and APAC) to support Ideagen’s portfolio of SaaS solutions for regulated industries. This is a hands‑on role where data, creativity and commercial thinking meet, perfect for someone ready to take ownership of campaigns and make a measurable impact!
Responsibilities
- Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising
- Manage budgets, bids and performance across multiple regions and currencies
- Develop keyword strategies, write compelling ad copy and test campaign variations to improve results
- Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements
- Support account‑based and targeted campaigns aligned to key sales priorities
- Analyse campaign performance and turn data into clear insights and recommendations
- Collaborate with marketing, web and regional teams to improve landing pages and conversion rates
- Provide regular performance updates and contribute to ongoing optimisation plans
Skills and Experience
- Experience managing PPC campaigns, ideally in a B2B or SaaS environment
- Strong hands‑on knowledge of Google Ads and Microsoft Advertising
- Experience running multi‑region or international campaigns
- Confident analysing PPC metrics and conversion rates
- Experience with conversion tracking, Google Analytics and Excel
- Highly organised, detail‑driven and comfortable managing multiple campaigns at once
Desirable
- PPC platform certifications
- Experience of ABM, marketing automation tools or Salesforce
- Exposure to regulated industries or interest in using AI to improve campaign performance
Job Posting Title PPC Campaign Executive in Ruddington employer: Ideagen plc
Contact Detail:
Ideagen plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Job Posting Title PPC Campaign Executive in Ruddington
✨Tip Number 1
Get to know the company inside out! Research Ideagen's values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common PPC-related questions. Think about your past experiences and how they relate to the role. We want you to shine and show off your skills!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and keep you top of mind as they make their decision. Plus, it shows your enthusiasm for the role!
We think you need these skills to ace Job Posting Title PPC Campaign Executive in Ruddington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Campaign Executive role. Highlight your experience with Google Ads and Microsoft Advertising, and don’t forget to mention any international campaign work you've done. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for PPC and how you can drive high-quality leads for us. Be sure to mention specific achievements or campaigns you've worked on that demonstrate your creativity and analytical skills.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with PPC metrics and conversion tracking. We love candidates who can turn numbers into actionable insights, so share examples of how you've optimised campaigns in the past!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to upload your tailored CV and cover letter directly. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Ideagen plc
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Advertising. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared with examples of how you've turned data into actionable insights in past campaigns. Highlight your experience with conversion tracking and Google Analytics, as well as any metrics that demonstrate your success.
✨Show Off Your Creativity
PPC isn't just about numbers; it's also about creativity. Be ready to share examples of compelling ad copy you've written or innovative campaign ideas you've implemented. This will help you stand out as someone who can think outside the box while still being data-driven.
✨Ask Smart Questions
Prepare some thoughtful questions about the company's PPC strategy and how they measure success. This not only shows your interest in the role but also gives you insight into their expectations and how you can contribute to their goals.