At a Glance
- Tasks: Drive high-quality leads by planning and optimising PPC campaigns across Google Ads and Microsoft Advertising.
- Company: Join a leading SaaS company focused on regulated industries with a global reach.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Make an impact in a dynamic role that combines creativity and data analysis.
- Qualifications: Experience in managing PPC campaigns and strong analytical skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
Job Summary
As a PPC Campaign Executive, you'll play a key role in driving high‑quality leads and pipeline growth through paid search.
You'll plan, build and optimise PPC campaigns across Google Ads and Microsoft Advertising, working across global regions (EMEA, North America and APAC) to support Ideagen's portfolio of Saa S solutions for regulated industries.
Responsibilities
- Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising.
- Manage budgets, bids and performance across multiple regions and currencies.
- Develop keyword strategies, write compelling ad copy and test campaign variations to improve results.
- Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements.
- Support account‑based and targeted campaigns aligned to key sales priorities.
- Analyse campaign performance and turn data into clear insights and recommendations.
- Collaborate with marketing, web and regional teams to improve landing pages and conversion rates.
- Provide regular performance updates and contribute to ongoing optimisation plans.
Qualifications
- Experience managing PPC campaigns, ideally in a B2B or Saa S environment.
- Strong hands‑on knowledge of Google Ads and Microsoft Advertising.
- Experience running multi‑region or international campaigns.
- Confident analysing PPC metrics and conversion rates.
- Experience with conversion tracking, Google Analytics and Excel.
- Highly organised, detail‑driven and comfortable managing multiple campaigns at once.
- Desirable: PPC platform certifications.
- Experience with ABM, marketing automation tools or Salesforce.
- Exposure to regulated industries or interest in using AI to improve campaign performance.
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We think you need these skills to ace PPC Campaign Executive
PPC Campaign Management
Google Ads
Microsoft Advertising
Budget Management
Keyword Strategy Development
Ad Copywriting
A/B Testing
