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- Tasks: Drive high-quality leads through creative PPC campaigns on Google Ads and Microsoft Advertising.
- Company: Join Ideagen, a leader in SaaS solutions for regulated industries.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on data-driven insights and creativity.
- Why this job: Make a measurable impact while collaborating with global teams and optimising campaigns.
- Qualifications: Experience in managing PPC campaigns, especially in B2B or SaaS environments.
The predicted salary is between 30000 - 40000 £ per year.
Location - Ruddington, Nottinghamshire
Level - Support Role
Department - Marketing
Working Pattern - Hybrid (three days a week in the head office)
Salary - To be discussed at next stage
As a PPC Campaign Executive, you’ll play a key role in driving high‑quality leads and pipeline growth through paid search. You’ll plan, build and optimise PPC campaigns across Google Ads and Microsoft Advertising, working across global regions (EMEA, North America and APAC) to support Ideagen’s portfolio of SaaS solutions for regulated industries. This is a hands‑on role where data, creativity and commercial thinking meet, perfect for someone ready to take ownership of campaigns and make a measurable impact!
Responsibilities
- Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising
- Manage budgets, bids and performance across multiple regions and currencies
- Develop keyword strategies, write compelling ad copy and test campaign variations to improve results
- Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements
- Support account‑based and targeted campaigns aligned to key sales priorities
- Analyse campaign performance and turn data into clear insights and recommendations
- Collaborate with marketing, web and regional teams to improve landing pages and conversion rates
- Provide regular performance updates and contribute to ongoing optimisation plans
Skills and Experience
- Experience managing PPC campaigns, ideally in a B2B or SaaS environment
- Strong hands‑on knowledge of Google Ads and Microsoft Advertising
- Experience running multi‑region or international campaigns
- Confident analysing PPC metrics and conversion rates
- Experience with conversion tracking, Google Analytics and Excel
- Highly organised, detail‑driven and comfortable managing multiple campaigns at once
Desirable
- PPC platform certifications
- Experience of ABM, marketing automation tools or Salesforce
- Exposure to regulated industries or interest in using AI to improve campaign performance
Job Posting Title PPC Campaign Executive employer: Ideagen plc
Contact Detail:
Ideagen plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Job Posting Title PPC Campaign Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns and results. This will give you an edge during interviews and demonstrate your hands-on experience with Google Ads and Microsoft Advertising.
✨Tip Number 3
Prepare for those interviews by brushing up on your knowledge of PPC metrics and conversion rates. Be ready to discuss how you've optimised campaigns in the past and share insights from your data analysis.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Ideagen.
We think you need these skills to ace Job Posting Title PPC Campaign Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Campaign Executive role. Highlight your experience with Google Ads and Microsoft Advertising, and don’t forget to mention any international campaign work you've done. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for PPC and how you can drive high-quality leads for us. Be sure to mention specific achievements or campaigns that demonstrate your creativity and analytical skills.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with PPC metrics and tools like Google Analytics. We love candidates who can turn numbers into actionable insights, so don’t hold back on sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your materials in one go. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Ideagen plc
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Advertising. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared with examples of how you've turned data into actionable insights in past campaigns. Highlight your experience with conversion tracking and Google Analytics, as well as any metrics that demonstrate your success.
✨Show Off Your Creativity
PPC isn't just about numbers; it's also about creativity. Be ready to share examples of compelling ad copy you've written or innovative campaign ideas you've implemented. This will help you stand out as someone who can think outside the box while still being data-driven.
✨Collaboration is Key
This role requires working closely with various teams, so be prepared to discuss how you've collaborated in the past. Share experiences where you improved landing pages or conversion rates through teamwork, showing that you can contribute to a collective goal.