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- Tasks: Craft unique stories and pitch them to media while staying on top of trends.
- Company: Join a creative consultancy known for disruptive marketing and bold ideas.
- Benefits: Collaborative environment with opportunities to work on exciting campaigns.
- Other info: Dynamic team atmosphere with a focus on innovation and growth.
- Why this job: Be the voice behind impactful PR campaigns that shape culture and media.
- Qualifications: Passion for trends, strong communication skills, and creativity in storytelling.
The predicted salary is between 30000 - 40000 £ per year.
We’re on the hunt for a storyteller, media wrangler and audience-obsessed communicator. You’ll be at the beating heart of PR campaigns that spark conversations and put our clients at the centre of culture and the media agenda. This role isn’t just about press releases; it’s about crafting unique and original news angles, identifying opportunities to hijack the news agenda and finding creative ways to write stories that cut through the noise and get a journalist's attention. Whether that’s in the headlines, or on TikTok and Reddit.
Do you live for what's trending? Love scrolling social media and looking for the next cultural moment? Have your finger on the pulse when it comes to viral news? Then this is the role for you.
Idea Farm has pioneered social-first for earned media and we want YOU to be the driving force behind this offering to our clients.
About Idea Farm
We're a creative consultancy with big ambitions, and a vision to bring disruptive marketing and boldness to brands across different sectors from sofas to automotive. Creating a collaborative service that works with agencies and brands alike. With offices based in London and Dubai, our reputation for disruptive ideas, earned media strategies and pioneering social first for earned thinking has landed us work with over 50 PR, Advertising and Social agencies, and direct to brand work with the likes of Snug, GymNation, Frankie & Benny's, Ford, Vanarama and Nissan.
What you'll be doing:
- Trend Hunting
Be on top of the hottest trends, talking points, cultural moments across TikTok, Instagram, Reddit and the media. Predict the future, look at what’s coming down the line in the media and how we can leverage the agenda for clients. Be proactive in sharing the hottest trends and opportunities with the internal team and our clients. - Media Relations
Turn trends into ideas and angles for our clients, proactively pitching stories, securing coverage, and managing press opportunities. Build and maintain strong relationships with journalists, influencers, and media outlets across multiple sectors (consumer, tech, business, lifestyle, relationships). - Content Creation
Work at pace to draft unique and original press releases in our clients' TOV, media pitches, thought leadership articles, and social media content. Ensure all written materials meet editorial standards and align with client messaging. Source experts, stats, or social media reaction to supercharge ideas and angles for media. - Brainstorms and creativity
Idea Farm is an ideas machine, so you’ll be feeding client briefs, attending brainstorms, helping develop ideas with that social trends led eye. Research, insight, and your work as a trend expert will help drive ideas and fuel content for client pitches. We are experts in trends and culture so you’ll be bringing this to the table for brainstorms and creative sessions with clients. Help get under the skin of client briefs, working closely with the creative team to shape ideas. - Campaign Management
Each month we’re pulling off new ideas and campaigns for clients - you’ll be at the heartbeat of delivering the work for clients - from shaping the idea, to creating the content and supporting on the media sell-ins. Attend video and photo shoots, events, helping steer content capture to ensure final assets will fuel our earned media angle. Help track, measure, and report on campaign performance and media coverage. - Team Collaboration
Keep collaborating with the team to ensure the best outcomes for our clients.
Social & Audience Publicist in London employer: Idea Farm
Contact Detail:
Idea Farm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social & Audience Publicist in London
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend events where you can meet people in PR and media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your creativity! When you’re chatting with potential employers, don’t just talk about your experience—bring examples of your work. Whether it’s a viral campaign you’ve crafted or a trend you’ve spotted, let us see your storytelling skills in action!
✨Tip Number 3
Stay ahead of the curve! Keep an eye on trending topics and cultural moments. If you can demonstrate your finger is always on the pulse, we’ll know you’re the right fit for a role that thrives on being current and relevant.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Idea Farm, where we value passion and creativity.
We think you need these skills to ace Social & Audience Publicist in London
Some tips for your application 🫡
Show Your Storytelling Skills: As a storyteller, your application should reflect your ability to craft engaging narratives. Use your cover letter to showcase how you've turned trends into compelling stories in the past. We want to see your creativity shine through!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with media relations and content creation, and don’t forget to mention any specific platforms like TikTok or Reddit where you’ve made an impact. We love seeing how you fit into our world!
Be Trend-Savvy: Demonstrate your finger-on-the-pulse approach by mentioning current trends or cultural moments that excite you. Show us how you can leverage these trends for our clients. This is your chance to impress us with your knowledge of what's hot right now!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Idea Farm!
How to prepare for a job interview at Idea Farm
✨Know Your Trends
Before the interview, dive deep into current trends on platforms like TikTok, Instagram, and Reddit. Be ready to discuss what’s hot and how it can be leveraged for PR campaigns. Showing that you’re not just aware of trends but can also predict them will impress your interviewers.
✨Craft Your Story
Prepare a personal story that showcases your passion for storytelling and media. Think about a time when you successfully pitched an idea or created content that resonated with an audience. This will demonstrate your ability to connect with the role's requirements.
✨Build Media Relationships
Research journalists and influencers relevant to the company’s clients. Mention any connections you have or how you would approach building these relationships. This shows you understand the importance of media relations in the role and are proactive about it.
✨Bring Ideas to the Table
Come prepared with a few creative ideas or angles for potential campaigns. This could be based on recent cultural moments or trends. Presenting your thoughts during the interview will highlight your creativity and readiness to contribute from day one.