At a Glance
- Tasks: Drive event sponsorship sales and build strategic partnerships with leading ICT vendors.
- Company: Join IDC, a globally respected market research and advisory firm.
- Benefits: Flexible hybrid working model, competitive salary, and a comprehensive benefits package.
- Other info: Opportunities for career growth and exploration in a dynamic environment.
- Why this job: Shape the future of technology while collaborating with high-calibre colleagues.
- Qualifications: 5+ years in enterprise sales, strong interpersonal skills, and a hunter mentality.
The predicted salary is between 36000 - 60000 £ per year.
As Event Sponsorship Sales Manager, you will join a dynamic and collaborative global events sales team responsible for driving commercial growth across IDC’s full portfolio of European events. Reporting to a line manager based in Spain, you will be part of a team of six experienced sales professionals located across Europe. Together, the team sells the entire array of IDC events, including European Xchanges, country‑based conferences, and bespoke Roundtable events and webinars to ICT vendors.
You will be responsible for events sales to a set of large European ICT vendors as well as focus on selling event sponsorships to IDC events across the Nordics, Netherlands and the DACH region, working closely with IDC account management teams to develop strategic, multi‑event partnerships with leading ICT vendors. Our portfolio spans a wide range of technology themes and formats — from intimate executive roundtables to large‑scale conferences.
This is a high‑impact, revenue‑generating role suited to a commercially driven sales leader who thrives in complex enterprise environments and enjoys building long‑term, consultative relationships across diverse European markets.
What You’ll Do
- Undertaking direct sales of IDC events portfolio (European Xchanges, scheduled conferences and custom events) to European account base to meet annual quota.
- Collaborating with IDC European account managers to identify events prospects within all assigned accounts and driving business development activity for conference sponsorships, bespoke custom events and the European Xchanges.
- Researching and identifying new opportunities and new prospects to sustain and build healthy pipelines.
- Working closely with the different event managers to align on timing, delivery and scope for events and to input on sales tools and proposals.
- Delivering strategic and bespoke proposals and pitches to senior level contacts, over the phone and face to face as well as identifying opportunities for upsell.
- Arranging and conducting virtual and face to face meetings with key European marketing and event decision makers from ICT vendors, to position multi event solutions and annual campaigns to support their business objectives.
- Attending selected conferences as commercial lead ensuring high level of customer service, delivering of sponsorships and initiating repeat business opportunities.
- Mapping client needs to the most relevant event formats and topics.
- Maintaining accurate CRM updates and tracking in Salesforce.
- Staying informed about technology trends and market developments to support prospecting and targeting.
- Contributing to team meetings with insights and best practices.
What You Bring
- Hunter Mentality: Self-driven, results-oriented, and skilled at pipeline generation and strategic territory management within complex stakeholder environments.
- Strong sales acumen is mandatory, proven experience from events or sponsorship sales is preferred.
- Approximately 5+ years of enterprise sales experience, with a proven track record in business development.
- Fluency in English is required; German, Danish/Dutch or Swedish will be a plus.
- Proven experience in managing the full sales cycle, including prospecting and direct engagement.
- Strong passion for acquiring new logos with a successful track record of onboarding major clients.
- Strong interpersonal, collaborative skills and the ability to work in a remote and global team environment.
Why This Role Stands Out
At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.
Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long‑term career development with a globally respected brand.
What We Offer
- A permanent, full-time position with a very flexible hybrid working model.
- A benefit package to complete your salary.
- An environment where you can explore new areas outside your specialty and stay engaged with work you enjoy.
- A position in a highly professional and globally respected market research and advisory firm, where initiative leading to results is rewarded.
Equal Opportunity Employer
IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E‑Verify.
Event Sponsorship Sales Manager employer: IDC
At IDC, we pride ourselves on being a leading employer in the technology market intelligence sector, offering a dynamic and supportive work environment that fosters individual growth and collaboration. Our hybrid working model allows for flexibility, while our commitment to professional development ensures that employees can explore new interests and advance their careers within a globally respected firm. Join us to make a meaningful impact in a culture that values integrity, innovation, and shared success.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sponsorship Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Event Sponsorship Sales Manager at IDC, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including IDC. Tailor your message to explain why you’re drawn to them and how you can contribute as a Event Sponsorship Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Event Sponsorship Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for IDC:When writing your cover letter, make sure to tailor your message specifically for IDC. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at IDC
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show IDC that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show IDC that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with IDC’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.