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- Tasks: Own and deliver CRM strategy, optimise email campaigns, and drive customer retention.
- Company: Leading ID card printing solutions provider with a focus on customer experience.
- Benefits: 28 days holiday, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced B2B ecommerce environment.
- Qualifications: Experience in CRM marketing and strong analytical skills required.
- Other info: Collaborative culture with excellent career advancement opportunities.
The predicted salary is between 28800 - 48000 £ per year.
ID Card Centre is a leading provider of ID card printing solutions and accessories, supporting businesses across the UK through a fast-paced B2B ecommerce operation. We’re focused on delivering an excellent customer experience and driving sustainable growth through smarter, more personalised customer communications.
We are looking for a CRM Specialist to own and deliver our CRM strategy and campaigns, driving customer retention, repeat purchases, and lifetime value across our B2B ecommerce customer base. You’ll be responsible for planning, building and optimising email campaigns, automated journeys and lifecycle communications using Brevo and our CRM platform—ensuring the right message reaches the right customer at the right time.
Working closely with Marketing and Sales, you will manage audience segmentation, personalisation, and CRM data quality while maintaining a structured communications calendar. With a strong analytical mindset, you’ll continuously review performance, test and refine campaigns, and turn insights into action to improve engagement and commercial outcomes across onboarding, reactivation, upsell and retention journeys.
Key Responsibilities- Own and deliver the CRM marketing strategy for ID Card Centre
- Plan, execute and optimise CRM campaigns across the full customer lifecycle
- Drive customer retention, repeat purchases and lifetime value in a B2B ecommerce environment
- Manage audience segmentation, customer data and personalisation strategies
- Build and deploy email campaigns, workflows and automated journeys
- Monitor performance, report on KPIs and generate actionable insights
- Maintain CRM data quality, compliance and GDPR best practices
- Collaborate cross-functionally with Marketing and Sales teams
- Building and deploying email campaigns and automations using Brevo
- Managing customer records, segments and workflows within our CRM (experience with ProspectSoft advantageous but not essential)
- Creating and optimising lifecycle journeys such as onboarding, reactivation, upsells and customer retention
- Maintaining and managing the CRM communications calendar
- Reviewing campaign performance, engagement metrics and conversion data
- Working with Marketing and Sales to inform targeting, messaging and timing
- Testing subject lines, content, frequency and workflows as part of a test-and-learn approach
- Proven experience in a CRM or CRM marketing role
- Experience working within a B2B ecommerce environment
- Hands-on experience owning and executing CRM campaigns end to end
- Strong understanding of customer lifecycle marketing and retention strategies
- Commercially aware, analytical mindset with the ability to interpret performance data and apply insights
- Confident working with customer data, segmentation and automation logic
- Highly organised with strong attention to detail
- Comfortable working in a commercially driven environment
What We Offer: 28 days holiday, including
CRM Specialist in Northampton employer: ID Card Centre Ltd
Contact Detail:
ID Card Centre Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist in Northampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Be ready to discuss your experience with email campaigns, customer segmentation, and how you've driven retention in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM Specialist in Northampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Specialist role. Highlight your experience with CRM strategies, email campaigns, and any B2B ecommerce work you've done. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your skills align with our goals at ID Card Centre. Keep it engaging and personal – we love a good story!
Show Off Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to mention specific examples of how you've used data to drive campaign success. We’re keen to see how you turn insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at ID Card Centre Ltd
✨Know Your CRM Tools
Familiarise yourself with Brevo and any other CRM platforms mentioned in the job description. Be ready to discuss your hands-on experience and how you've used these tools to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to optimise campaigns in the past. Discuss specific metrics you tracked, insights you gained, and how those insights led to improved performance in your previous roles.
✨Understand Customer Lifecycle Marketing
Brush up on customer lifecycle marketing strategies, especially in a B2B ecommerce context. Be prepared to talk about how you would approach onboarding, reactivation, and upselling customers based on their journey.
✨Collaboration is Key
Highlight your experience working cross-functionally with marketing and sales teams. Share examples of how collaboration has led to successful campaigns and improved customer communications in your previous roles.
