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- Tasks: Lead and optimise paid media campaigns across various platforms for diverse clients.
- Company: Dynamic agency focused on innovative digital marketing solutions.
- Benefits: 33 days leave, hybrid working, competitive pension, and regular team socials.
- Other info: Join a supportive team that values diverse experiences and ideas.
- Why this job: Make a real impact in a hands-on role while growing your career in digital marketing.
- Qualifications: Experience in paid media, strong analytical skills, and confident communication.
The predicted salary is between 35000 - 40000 ÂŁ per year.
We're excited to announce a brand new opportunity for a Senior Paid Media Manager, a role that is key to the delivery and development of our Paid Media offering. This role is responsible for leading the strategy and execution of paid media activity across client accounts, spanning PPC, paid social, and other performance‑led channels. Working closely with the Creative Lead, Senior SEO Strategist, SEO and Digital PR Leads, this role ensures Paid Media is effectively integrated into ICS‑digital’s broader digital ecosystem.
This is a hands‑on role, with responsibility for both strategy and execution. The focus is on delivering high‑quality, performance‑driven campaigns, while also identifying opportunities to strengthen and expand how Paid Media contributes across the business. Alongside client delivery, the role will support the agency’s own paid media activity and contribute to new business through pitching, idea generation, and identifying growth opportunities.
The role:
- Permanent, full‑time
- Salary: ÂŁ35,000 - ÂŁ40,000 (depending on experience)
Responsibilities:
- Lead the planning, delivery, and optimisation of paid media campaigns across client accounts, ensuring activity aligns with client KPIs, performance targets, and wider business objectives.
- Take ownership of campaign performance, proactively identifying opportunities for improvement, testing, and growth.
- Ensure paid media activity integrates effectively with other channels (Digital PR, Creative), contributing to cohesive cross‑channel strategy.
- Contribute to ongoing development of the Paid Media offering by sharing insights from client performance, testing, and market trends.
- Identify opportunities to expand Paid Media activity across existing clients, including upselling and cross‑channel integration.
- Support new business activity by contributing expertise to pitches and proposals.
- Lead the execution of paid media activity for ICS‑digital's own marketing, working closely with the marketing team to support lead generation and brand growth.
- Proactively contribute to the agency's marketing and thought leadership efforts, including blogs, articles and other content focused on Paid Media.
About you:
- Strong experience planning, delivering, and optimising Paid Media campaigns across key platforms e.g. Google Ads, Meta, TikTok, Pinterest, Programmatic.
- Confident communicator, comfortable presenting ideas, performance insights and recommendations to clients and internal teams.
- Strong analytical mindset, able to interpret performance data and use insights to inform campaign decisions and improvements.
- Comfortable working in a hands‑on role, balancing strategy and execution across multiple accounts.
- Experience working in a smaller agency or lean team environment, with the ability to take ownership and work proactively.
- Commercially aware, with an understanding of how Paid Media contributes to client outcomes and broader business goals.
- Proactive and solution‑oriented, consistently looking for ways to improve performance and identify new opportunities.
- Comfortable contributing to marketing and thought leadership activity, including building a visible presence for yourself and the agency.
What we offer:
- 33 days annual leave
- Birthday off work
- Work abroad policy (up to 30 days per year)
- Competitive pension scheme (matched up to 7%)
- Upsell bonus scheme
- Industry‑leading family policies
- Hybrid, flexible working
- Life assurance and private Bupa healthcare
- Regular team socials
- Free weekly breakfasts
We appreciate that employing people with a broad range of life experiences and ways of thinking adds value to our organisation. If you require any additional support or reasonable adjustments that will help you to perform at your best and be happy in the workplace, please let us know.
Senior Paid Media Manager employer: ICS
Contact Detail:
ICS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Paid Media Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. We want to see your creativity and analytical prowess in action. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media. We suggest you come armed with examples of how you've optimised campaigns and driven results. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream role together!
We think you need these skills to ace Senior Paid Media Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Paid Media Manager role. Highlight your experience with PPC, paid social, and any other performance-led channels that align with what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful campaigns you've led. We want to see how you’ve driven performance and achieved client KPIs in your previous roles.
Be Authentic: Let your personality shine through in your application. We value confident communicators who can present ideas and insights clearly, so don’t be afraid to show us who you are!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at ICS
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the key platforms mentioned in the job description, like Google Ads, Meta, and TikTok. Prepare to discuss specific campaigns you've managed on these platforms, focusing on your strategy, execution, and results.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical mindset. Bring examples of how you've interpreted performance data to inform campaign decisions. Discuss any tools or methods you use to track and optimise campaign performance.
✨Prepare for Collaborative Discussions
Since this role involves working closely with other teams, think about how you can articulate your experience in cross-channel integration. Prepare examples of how you’ve collaborated with creative or SEO teams to achieve cohesive strategies.
✨Pitch Yourself as a Thought Leader
This role requires contributing to marketing and thought leadership. Think of ideas or insights you could share during the interview that showcase your expertise in Paid Media. This could be trends you've noticed or innovative strategies you've implemented.