At a Glance
- Tasks: Create engaging content and campaigns to promote professional qualifications and enhance learner experiences.
- Company: Join a leading distance learning provider with over 130 years of experience.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative and fast-paced environment with a focus on learner engagement.
- Why this job: Make a real impact in education by bringing products to life through creative marketing.
- Qualifications: Experience in product marketing or educational marketing is essential.
The predicted salary is between 35000 - 45000 € per year.
Location: Home based – occasional visits to Head Office (as required)
Hours: Full time role 37.5 hours per week [FTC 12 Months]
About IC Learn
As part of the IC Learn Group, we are proud to be a leading provider of distance learning and an approved centre for many industry‑recognised qualifications, including CIPD, AAT, ILM, and CMI. For over 130 years, IC Learn has been supporting learners to advance their careers and achieve professional success. Through our unique learning methodology, we make education flexible, accessible, and effective empowering people to study around their work and life commitments. Our agile, customer‑centric culture ensures every learner benefits from a truly best‑in‑class experience, with the support and resources they need to reach their goals.
What we are looking for
We are looking for a creative, commercially aware and learner‑focused Product Content Lead to support the development and promotion of our professional qualification’s portfolio.
About the role
This is an exciting opportunity for someone who enjoys bringing products and learner experiences to life through compelling messaging, engaging campaigns and high‑quality marketing collateral. Working closely with Product, Delivery, Sales and Marketing teams, you will help translate product vision, learner insight and platform innovation into clear and impactful communications that support learner engagement, growth and conversion. The successful candidate will play a key role in supporting new product launches, learner journey communications, campaign development and sales enablement across a growing portfolio of online professional qualifications. This role would suit somebody with experience in product marketing, educational marketing, EdTech, online learning or learner engagement who enjoys working in a fast‑paced and collaborative environment.
What will you do
Key Responsibilities
- Product Marketing
Product Content Lead employer: ICS Learn
IC Learn is an exceptional employer that champions flexibility and innovation in the education sector, offering a home-based role with occasional visits to the Head Office. Our supportive and agile work culture fosters collaboration and creativity, providing employees with ample opportunities for professional growth and development. Join us to make a meaningful impact on learners' lives while enjoying a rewarding career in a dynamic and forward-thinking environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Content Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and values, and think about how your skills as a Product Content Lead can contribute to their goals.
✨Tip Number 3
Showcase your creativity! Bring examples of your previous work to interviews, especially any marketing campaigns or content you've developed. This will help demonstrate your ability to engage learners effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at IC Learn.
We think you need these skills to ace Product Content Lead
Some tips for your application 🫡
Show Your Passion for Learning:When writing your application, let us see your enthusiasm for education and learner engagement. Share any personal experiences or insights that highlight why you’re excited about the role of Product Content Lead at IC Learn.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing relevant achievements!
Be Clear and Concise:Keep your writing straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Highlight your key points effectively to grab our attention right away!
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at ICS Learn
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products and qualifications offered by IC Learn. Familiarise yourself with their unique learning methodology and how it empowers learners. This will help you articulate how your experience aligns with their mission and how you can contribute to their product marketing efforts.
✨Showcase Your Creativity
As a Product Content Lead, creativity is key! Prepare examples of past campaigns or projects where you’ve brought products to life through compelling messaging. Be ready to discuss your thought process and how you engage learners through innovative content strategies.
✨Demonstrate Collaboration Skills
This role involves working closely with various teams. Think of specific instances where you successfully collaborated with others, whether in product development, marketing, or sales. Highlight how you can bridge gaps between departments to enhance learner engagement and drive conversions.
✨Prepare Questions That Matter
Interviews are a two-way street! Prepare insightful questions about IC Learn’s future product launches, learner engagement strategies, and how they measure success. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values.
