At a Glance
- Tasks: Create engaging content and campaigns for professional qualifications, enhancing learner experiences.
- Company: Join IC Learn, a leader in distance learning with over 130 years of experience.
- Benefits: Enjoy 20 days holiday, a hybrid work environment, and personal development opportunities.
- Other info: Be part of an inclusive culture that values diversity and innovation.
- Why this job: Make a real impact on learners' careers while working in a creative and collaborative team.
- Qualifications: Experience in marketing or communications, strong copywriting skills, and a passion for education.
The predicted salary is between 35000 - 45000 £ per year.
Location: Home based – occasional visits to Head Office (as required)
Hours: Full time role 37.5 hours per week [FTC 12 Months]
About IC Learn
As part of the IC Learn Group, we are proud to be a leading provider of distance learning and an approved centre for many industry‑recognised qualifications, including CIPD, AAT, ILM, and CMI. For over 130 years, IC Learn has been supporting learners to advance their careers and achieve professional success. Through our unique learning methodology, we make education flexible, accessible, and effective empowering people to study around their work and life commitments. Our agile, customer‑centric culture ensures every learner benefits from a truly best‑in‑class experience, with the support and resources they need to reach their goals.
What we are looking for
We are looking for a creative, commercially aware and learner‑focused Product Content Lead to support the development and promotion of our professional qualification’s portfolio.
About the role
This is an exciting opportunity for someone who enjoys bringing products and learner experiences to life through compelling messaging, engaging campaigns and high‑quality marketing collateral. Working closely with Product, Delivery, Sales and Marketing teams, you will help translate product vision, learner insight and platform innovation into clear and impactful communications that support learner engagement, growth and conversion. The successful candidate will play a key role in supporting new product launches, learner journey communications, campaign development and sales enablement across a growing portfolio of online professional qualifications. This role would suit somebody with experience in product marketing, educational marketing, EdTech, online learning or learner engagement who enjoys working in a fast‑paced and collaborative environment.
What will you do
- Key Responsibilities
- Product Marketing & Campaigns
- Support the development and execution of product marketing campaigns for professional qualification programmes.
- Translate product features, learner benefits and platform functionality into compelling learner‑facing messaging.
- Assist in the launch of new products, propositions and learner experiences.
- Create and maintain campaign briefs working closely with the marketing and Sales teams.
- Support learner recruitment and engagement initiatives through targeted communications and collateral.
- Product Content
- Produce high‑quality content copy to be provided to the Marketing team for ‘Go‑to‑Market’ launch, across multiple channels including:
- Website content
- Learner communications
- Brochures and guides
- Product one‑pagers
- Video and webinar scripts
- Ensure messaging is clear, engaging, learner‑focused and aligned to brand guidelines.
- Learner Journey & Engagement
- Support the creation of learner journey communications from onboarding through to completion.
- Develop communications that improve learner engagement, retention and overall learner experience.
- Help communicate new platform features, live learning opportunities and learner support initiatives.
- Brand & Collateral
- Ensure consistency across all learner‑facing and sales‑facing communications.
- Support wider brand and proposition development initiatives.
- Cross‑Functional Collaboration
- Work collaboratively with Product, Delivery, Sales, Marketing and Platform teams.
- Gather product insight and learner feedback to support campaign development and messaging.
- Support internal teams with clear product and proposition communications.
- Identify opportunities to improve messaging, communications and learner engagement.
- Support ongoing optimisation of learner‑facing materials and campaigns.
- Strong copywriting and content creation skills.
- Experience producing marketing collateral and learner/customer communications.
- Excellent written and verbal communication skills.
- Strong organisational and project coordination skills.
- Ability to manage multiple projects and priorities simultaneously.
- Experience using design and content tools such as Canva, Adobe Creative Suite or AI‑driven solutions.
- Commercial awareness with the ability to understand learner/customer needs.
- Experience within education, professional qualifications, online learning or EdTech.
- Experience supporting product launches or proposition development.
- Understanding of learner journeys and customer engagement strategies.
- Experience working with digital learning platforms or online products.
- Familiarity with CRM and email marketing systems.
- Creative and learner focused.
- Proactive and highly organised.
- Strong attention to detail.
- Collaborative and adaptable.
- Comfortable working in a fast‑paced environment.
- Passionate about learner experience and product innovation.
- Holidays – 20 days plus bank public holidays, increasing with length of service.
- Statutory pension and life assurance.
- A hybrid working environment.
- Various opportunities to gain an immersive experience into the broad range of IC Learn products and proposition.
- Curated personal development and learning tools.
From time to time, you may be asked to undertake additional tasks to support business needs. These will always be allocated fairly and with consideration of your role and workload.
Experience in a marketing, product marketing or communications role.
Personal Attributes
What you’ll get
And at IC Learn, we’re proud to offer a culture built by smart, passionate people and guided by our values. You’ll be at the forefront of helping a diverse range of professionals achieve their career goals, while enjoying a hybrid working environment, strong personal development opportunities, and a range of perks. Most importantly, we’re an inclusive organisation where everyone, regardless of background or experience, can do their best work. Diversity of thought drives our success and helps us deliver the very best for our students.
Product Content Lead in Glasgow employer: ICS Learn
IC Learn is an exceptional employer that champions a flexible and inclusive work culture, allowing employees to thrive in a hybrid working environment. With a strong focus on personal development and a commitment to empowering learners, the company offers numerous opportunities for growth and innovation, making it an ideal place for those passionate about education and learner engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Product Content Lead in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work. This is a great way to demonstrate your creativity and expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially in product marketing and learner engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Product Content Lead in Glasgow
Some tips for your application 🫡
Show Your Creative Side:As a Product Content Lead, creativity is key! Make sure your application reflects your unique style and showcases your ability to craft compelling messaging. Use engaging language that aligns with our learner-focused approach.
Tailor Your Content:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in product marketing and educational content. Show us how your skills can directly benefit our learners and enhance their journey.
Be Clear and Concise:We love clear communication, so keep your application straightforward and to the point. Highlight your relevant experience and skills without unnecessary fluff. Remember, we’re looking for someone who can create impactful communications!
Apply Through Our Website:Make it easy for us to find your application by applying through our website. It helps us keep track of all applications and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ICS Learn
✨Know Your Product Inside Out
Before the interview, dive deep into the products and qualifications offered by IC Learn. Understand their unique selling points and how they benefit learners. This will help you articulate your ideas on product marketing and learner engagement during the interview.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that highlight your copywriting and content creation skills. Bring along samples of marketing collateral or learner communications you've developed. This will demonstrate your ability to create engaging and learner-focused messaging.
✨Be Ready for Collaboration Questions
Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Think of specific examples where you successfully worked with others to achieve a common goal, especially in fast-paced environments.
✨Demonstrate Your Passion for Learner Experience
Express your enthusiasm for enhancing the learner journey and improving engagement. Share any innovative ideas you have for learner communications or campaigns that could resonate with IC Learn's audience. This will show that you're not just qualified, but also genuinely invested in the mission.
