At a Glance
- Tasks: Lead and optimise paid media campaigns across various platforms for client success.
- Company: Dynamic agency focused on innovative digital marketing solutions.
- Benefits: 33 days annual leave, hybrid working, competitive pension, and regular team socials.
- Other info: Join a supportive team that values diverse experiences and ideas.
- Why this job: Make a real impact in a hands-on role while driving performance and growth.
- Qualifications: Strong experience in paid media, confident communicator, and analytical mindset.
The predicted salary is between 50000 - 60000 £ per year.
We're excited to announce a brand new opportunity for a Senior Paid Media Manager, a role that is key to the delivery and development of our Paid Media offering. This role is responsible for leading the strategy and execution of paid media activity across client accounts, spanning PPC, paid social, and other performance-led channels. Working closely with the Creative Lead, Senior SEO Strategist, SEO and Digital PR Leads, this role ensures Paid Media is effectively integrated into IT-digital's broader digital ecosystem.
This is a hands-on role, with responsibility for both strategy and execution. The focus is on delivering high-quality, performance-driven campaigns, while also identifying opportunities to strengthen and expand how Paid Media contributes across the business. Alongside client delivery, the role will support the agency's own paid media activity and contribute to new business through pitching, idea generation, and identifying growth opportunities.
The role:
- Permanent, full-time
- Lead the planning, delivery, and optimisation of paid media campaigns across client accounts, ensuring activity aligns with client KPIs, performance targets, and wider business objectives
- Take ownership of campaign performance, proactively identifying opportunities for improvement, testing, and growth
- Ensure paid media activity integrates effectively with other channels (Digital PR, Creative), contributing to cohesive cross-channel strategy.
- Contribute to ongoing development of the Paid Media offering by sharing insights from client performance, testing, and market trends
- Identify opportunities to expand Paid Media activity across existing clients, including upselling and cross-channel integration
- Support new business activity by contributing expertise to pitches and proposals
- Lead the execution of paid media activity for IC-digital's own marketing, working closely with the marketing team to support lead generation and brand growth
- Proactively contribute to the agency's marketing and thought leadership efforts, including blogs, articles and other content focused on Paid Media
About you:
- Strong experience planning, delivering, and optimising Paid Media campaigns across key platforms e.g. Google Ads, Meta, TikTok, Pinterest, Programmatic
- Confident communicator, comfortable presenting ideas, performance insights and recommendations to clients and internal teams
- Strong analytical mindset, able to interpret performance data and use insights to inform campaign decisions and improvements
- Comfortable working in a hands-on role, balancing strategy and execution across multiple accounts
- Experience working in a smaller agency or lean team environment, with the ability to take ownership and work proactively
- Commercially aware, with an understanding of how Paid Media contributes to client outcomes and broader business goals
- Proactive and solution-oriented, consistently looking for ways to improve performance and identify new opportunities
- Comfortable contributing to marketing and thought leadership activity, including building a visible presence for yourself and the agency
What we offer:
- 33 days annual leave
- Birthday off work
- Work abroad policy (up to 30 days per year)
- Competitive pension scheme (matched up to 7%)
- Industry-leading family policies
- Hybrid, flexible working
- Life assurance and private Bupa healthcare
- Regular team socials
- Free weekly breakfasts
We appreciate that employing people with a broad range of life experiences and ways of thinking adds value to our organisation. If you require any additional support or reasonable adjustments that will help you to perform at your best and be happy in the workplace, please let us know.
Senior Paid Media Manager employer: ICS-digital
At IT-digital, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a Senior Paid Media Manager, you'll enjoy a range of benefits including 33 days of annual leave, a competitive pension scheme, and the flexibility to work abroad for up to 30 days a year. We are committed to your professional growth, providing opportunities to lead innovative campaigns while contributing to our agency's thought leadership and marketing efforts.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best paid media campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with PPC, paid social, and how you've driven performance in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior Paid Media Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Paid Media Manager role. Highlight your experience with PPC, paid social, and any other performance-led channels that align with what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns you've led. We want to see how you’ve driven performance and achieved client KPIs in your previous roles.
Be Authentic:Let your personality shine through in your application. We value a confident communicator who can present ideas clearly, so don’t be afraid to show us who you are and how you approach challenges.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at ICS-digital
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the key platforms mentioned in the job description, like Google Ads, Meta, and TikTok. Prepare to discuss specific campaigns you've managed on these platforms, focusing on your strategy, execution, and results.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical mindset. Bring examples of how you've interpreted performance data to inform campaign decisions. Discuss any tools or methods you use to track and optimise campaign performance.
✨Prepare for Cross-Channel Integration Questions
Since this role involves integrating paid media with other channels, think about how you’ve successfully collaborated with teams like SEO or Creative in the past. Have a few examples ready that highlight your ability to create cohesive strategies.
✨Bring Ideas for Growth
Think about potential upselling opportunities or new strategies you could implement for existing clients. Be prepared to share your thoughts on how Paid Media can expand within the agency and contribute to new business pitches.
