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- Tasks: Lead and optimise paid media campaigns across various platforms for client success.
- Company: Dynamic agency focused on innovative digital marketing solutions.
- Benefits: 33 days annual leave, hybrid working, competitive pension, and regular team socials.
- Other info: Join a supportive team that values diverse experiences and offers excellent career development.
- Why this job: Make a real impact in a hands-on role while driving performance and growth.
- Qualifications: Strong experience in paid media, confident communicator, and analytical mindset.
The predicted salary is between 50000 - 60000 ÂŁ per year.
We're excited to announce a brand new opportunity for a Senior Paid Media Manager, a role that is key to the delivery and development of our Paid Media offering. This role is responsible for leading the strategy and execution of paid media activity across client accounts, spanning PPC, paid social, and other performance-led channels. Working closely with the Creative Lead, Senior SEO Strategist, SEO and Digital PR Leads, this role ensures Paid Media is effectively integrated into IT-digital's broader digital ecosystem. This is a hands‑on role, with responsibility for both strategy and execution. The focus is on delivering high‑quality, performance‑driven campaigns, while also identifying opportunities to strengthen and expand how Paid Media contributes across the business. Alongside client delivery, the role will support the agency's own paid media activity and contribute to new business through pitching, idea generation, and identifying growth opportunities.
The role:
- Permanent, full-time
- Lead the planning, delivery, and optimisation of paid media campaigns across client accounts, ensuring activity aligns with client KPIs, performance targets, and wider business objectives
- Take ownership of campaign performance, proactively identifying opportunities for improvement, testing, and growth
- Ensure paid media activity integrates effectively with other channels (Digital PR, Creative), contributing to cohesive cross‑channel strategy.
- Contribute to ongoing development of the Paid Media offering by sharing insights from client performance, testing, and market trends
- Identify opportunities to expand Paid Media activity across existing clients, including upselling and cross‑channel integration
- Support new business activity by contributing expertise to pitches and proposals
- Lead the execution of paid media activity for IC-digital's own marketing, working closely with the marketing team to support lead generation and brand growth
- Proactively contribute to the agency's marketing and thought leadership efforts, including blogs, articles and other content focused on Paid Media
About you:
- Strong experience planning, delivering, and optimising Paid Media campaigns across key platforms e.g. Google Ads, Meta, TikTok, Pinterest, Programmatic
- Confident communicator, comfortable presenting ideas, performance insights and recommendations to clients and internal teams
- Strong analytical mindset, able to interpret performance data and use insights to inform campaign decisions and improvements
- Comfortable working in a hands‑on role, balancing strategy and execution across multiple accounts
- Experience working in a smaller agency or lean team environment, with the ability to take ownership and work proactively
- Commercially aware, with an understanding of how Paid Media contributes to client outcomes and broader business goals
- Proactive and solution‑oriented, consistently looking for ways to improve performance and identify new opportunities
- Comfortable contributing to marketing and thought leadership activity, including building a visible presence for yourself and the agency
What we offer:
- 33 days annual leave
- Birthday off work
- Work abroad policy (up to 30 days per year)
- Competitive pension scheme (matched up to 7%)
- Industry‑leading family policies
- Hybrid, flexible working
- Life assurance and private Bupa healthcare
- Regular team socials
- Free weekly breakfasts
We appreciate that employing people with a broad range of life experiences and ways of thinking adds value to our organisation. If you require any additional support or reasonable adjustments that will help you to perform at your best and be happy in the workplace, please let us know.
Senior Paid Media Manager in Leeds employer: ICS-digital
Contact Detail:
ICS-digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a Senior Paid Media Manager role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Include metrics and results to demonstrate your impact. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Get involved in industry discussions! Join online forums, attend webinars, or participate in local meetups. Engaging with others in the field not only boosts your knowledge but also puts you on the radar of potential employers.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight how your experience aligns with our needs, especially in leading paid media strategies.
We think you need these skills to ace Senior Paid Media Manager in Leeds
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience with paid media campaigns in your application. We want to see how you've led strategies and executed successful campaigns, so don’t hold back on the details!
Be a Team Player: Since this role involves working closely with other teams, mention any collaborative projects you've been part of. We love seeing how you can integrate paid media with other channels like SEO and creative work.
Data is Key: We’re all about performance-driven results, so include examples of how you've used data to inform your decisions. Show us your analytical mindset and how it has led to campaign improvements.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at ICS-digital
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the key platforms mentioned in the job description, like Google Ads, Meta, and TikTok. Prepare to discuss specific campaigns you've managed on these platforms, including what worked, what didn’t, and how you optimised for better performance.
✨Showcase Your Analytical Skills
Be ready to demonstrate your analytical mindset. Bring examples of how you've interpreted performance data to inform campaign decisions. Discuss any tools or methodologies you use to track KPIs and how you’ve used insights to drive improvements.
✨Prepare for Cross-Channel Integration Questions
Since this role involves integrating paid media with other channels, think about how you’ve collaborated with teams like SEO or Creative in the past. Be prepared to share examples of successful cross-channel strategies and how they contributed to overall campaign success.
✨Pitch Your Ideas
This role supports new business activity, so come armed with ideas! Think about how you can upsell or expand Paid Media activities for existing clients. Prepare a mini-pitch that showcases your creativity and understanding of client needs, as well as how you can contribute to the agency's growth.