At a Glance
- Tasks: Lead Digital PR campaigns and build relationships with journalists for impactful media coverage.
- Company: Dynamic agency known for creativity and innovation in the Digital PR space.
- Benefits: 33 days annual leave, work abroad policy, competitive pension, and private healthcare.
- Other info: Enjoy regular team socials and a supportive work environment that values diversity.
- Why this job: Join a fun team, mentor others, and make a real impact in the PR industry.
- Qualifications: Experience in Digital PR, excellent communication skills, and a creative mindset.
The predicted salary is between 35000 - 45000 £ per year.
As a Senior Digital PR Executive, you will play a key role in supporting the growth of our Digital PR offering and the day-to-day leadership of the Executive team. You will be responsible for monitoring news and media opportunities, gathering and analysing data-driven insights, delivering targeted outreach campaigns, and supporting the development of creative outreach strategies that drive impactful coverage and measurable client success.
The role:
- Full-time, permanent
- Create and foster relationships with journalists and become a trusted source of quality content
- Source viable outlets to feature created content, including written and visual assets, to pull together high-quality media lists
- Support the wider team by creating and briefing in campaign assets, such as press releases, on-site copy and design used for campaign work
- Analyse research and build an understanding of our clients' brands to create tailored press releases
- Proactively monitor results from campaigns, and share insights with the team
- Mentor junior members of the team, leading by example at all times
About you:
- Proven experience in a Digital PR role, agency or busy press office environment, and be able to provide examples of successful campaigns
- Excellent written and verbal communication skills with the ability to liaise with personnel at all levels
- A positive and challenging mindset, as well as a bunch of creative ideas - creativity is a must
- An ability to thrive in a fast-paced environment, with a fun and enthusiastic can-do attitude
- Exceptional presentation, written and verbal communication skills, with strong attention to detail
- The ability to think strategically and creatively
- Good working knowledge of the Digital PR industry
- Outstanding organisational and time management skills
- Ambition and drive - not afraid to take ownership of campaigns, seeing them through from conception to implementation
Desirable, but not essential:
- Multilingual (as we work with clients all over the world!)
- Prior experience working with sports brands, or within sports journalism
- Prior experience working in finance and B2B
Why work with us?
- 33 days annual leave (including bank holidays)
- Birthdays off work
- Work abroad policy (up to 30 days per year)
- Industry-leading family policies
- Competitive pension scheme (matched up to 7%)
- Life assurance and private Bupa healthcare
- Regular team socials and incentives
- Free weekly breakfasts
We appreciate that employing people with a broad range of life experiences and ways of thinking adds value to our organisation. If you require any additional support or reasonable adjustments that will help you to perform at your best and be happy in the workplace, please let us know.
Senior Digital PR Executive in Leeds employer: ICS-digital
As a Senior Digital PR Executive, you will thrive in a dynamic and supportive environment that champions creativity and innovation. Our company offers an impressive benefits package, including 33 days of annual leave, a work abroad policy, and industry-leading family policies, all while fostering a culture of collaboration and mentorship. With ample opportunities for professional growth and a commitment to diversity, we ensure that every team member can contribute meaningfully and enjoy a rewarding career with us.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital PR Executive in Leeds
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like ICS-digital. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like ICS-digital, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research ICS-digital inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Digital PR Executive in Leeds
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of ICS-digital. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at ICS-digital.
How to prepare for a job interview at ICS-digital
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
