Head of Commercial Marketing | £80,000–£90,000
ICS.AI is the UK's market leader in AI for local government and the public sector, and we're looking for a senior commercial marketing leader to own one of our priority growth engines from market insight to pipeline and revenue.
This is not a traditional marketing communications role. It's a go-to-market leadership position with real autonomy, real budget and real accountability for results.
Location: UK – remote, with travel to events, ICS.AI offices and customer sites
Salary: £80,000–£90,000
Contract: Full Time, Permanent
Department: Marketing
Reports to: Chief Marketing Officer
About ICSAI
We're one of the UK's largest and fastest-growing AI providers to the public sector, and a truly AI-native organisation where every team uses AI daily as a trusted copilot. As a Microsoft Solutions Partner, we deliver AI Contact Centres, Staff Copilots and Social Care AI through our SMART: Platform, with guaranteed, measurable outcomes for 20+ public sector partners across the UK. Ranked #19 in TechRound's AI45 2026 and recognised in Parliament for responsible AI innovation.
The Role
As Head of Commercial Marketing, you'll take end-to-end ownership of a commercial growth engine: understanding the market, defining the proposition, deciding where ICSAI can win, and turning that strategy into qualified pipeline and revenue.
You'll work across Marketing, Sales, Product, Partnerships and Customer Success, and act as the strategic and commercial client for our marketing channels team, who deliver the campaigns, content, events, PR, digital and nurture programmes. You'll be trusted to make decisions, prioritise investment and deliver outcomes without every decision going back to the CMO.
What you'll own:
- Commercial marketing strategy and go-to-market plan for your engine
- Market, customer, competitor and buying-group insight
- Proposition, positioning and commercial narrative
- Priority segments, accounts and audiences (account-based marketing)
- Marketing-generated and marketing-influenced pipeline
- Conversion from awareness to engagement, qualification and opportunity
- Sales enablement, performance reporting and continuous improvement
What You'll Bring
- Significant senior B2B marketing, product marketing, growth, demand generation or go-to-market experience
- Ownership of a proposition, market, sector or commercial programme
- A track record of generating and progressing complex B2B pipeline
- Experience working with Sales against shared revenue targets
- Understanding of long, multi-stakeholder buying cycles
- Skill in turning complex products into clear, differentiated propositions
- Confidence presenting to senior customers, executives and technical specialists
- Strong use of CRM, pipeline and campaign data to make decisions
Advantageous: enterprise tech, SaaS, AI or digital transformation; UK public sector, local government or education; account-based marketing; scale-up environments; partner-led go-to-market.
Direct sector experience is helpful, but less important than evidence that you can understand a complex market and take genuine commercial ownership.
What We Offer
- £80,000–£90,000 salary
- Remote-first working – work flexibly from anywhere in the UK
- £1,200 annual work-from-home allowance
- 25 days holiday plus bank holidays
- Enhanced pension scheme – 5% employer contribution
- Private healthcare (Vitality)
- Work at the cutting edge of public sector AI
- Real social impact – transforming how public services are delivered
- Autonomy, influence and a seat at the table in a fast-scaling company
ICS.AI is an equal opportunities employer. We welcome applications from candidates of all backgrounds and are committed to building a diverse and inclusive team.
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Head of Commercial Marketing employer: ICS AI
As one of the UK's largest and fastest-growing AI providers to the public sector, we offer a dynamic remote-first work environment that empowers our employees to thrive. With a strong focus on innovation, we provide generous benefits including a £1,200 annual work-from-home allowance, enhanced pension contributions, and private healthcare, all while fostering genuine career growth opportunities in a collaborative and inclusive culture. Join us to be at the forefront of AI transformation, making a real social impact across communities in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Marketing
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Some tips for your application 🫡
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