Senior Campaign Performance Analyst

ICP is a global leader in Content Operations, partnering with some of the world's most recognisable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content.

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive. We provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You’re not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role.

About the role: As a Senior Digital Media Manager at ICP, embedded within Reckitt’s Media Trading team, you will play a key role in shaping digital media strategies and expanding the department by onboarding new markets. In this hybrid role, you will be both hands-on, developing and implementing digital media campaigns that drive brand awareness, engagement, and sales, while also introducing new teams to the department’s operating model, and successfully integrating them into Reckitt’s ways of working.

This position is part of Reckitt’s in-house Media Trading team, known as Applied Media Science (AMS). The AMS team oversees global digital media planning and activation, currently supporting seven markets, but set to grow significantly through 2025 as an increase in markets are seeing the value of this centralised model and plan to be onboarded through the year. The team collaborates with external agencies and internal stakeholders to uphold best practices, share insights, and drive ongoing growth across Reckitt’s digital media ecosystem.

Responsibilities

• Lead digital strategies in collaboration with media and brand teams, leveraging social, programmatic, e-retailer, and search channels to meet business objectives.
• Ensure the delivery of high-quality planning, execution, and optimisation of campaigns to achieve performance goals.
• Ability to analyse “as is” ways of working for markets being onboarded to the AMS team.
• Create and execute a transition plan for each to the centralised way of working.
• Develop and oversee the creation and implementation of global best practices for digital media trading across markets and brands.
• Collate and define actionable insights and recommendations from multiple campaign performance data, presenting opportunities to department leads to further optimise learning and efficiencies.
• Stay abreast of industry and platform developments, testing opportunities, and innovative solutions or automations to maintain a market-leading digital media presence.
• Educate internal and external teams on digital media best practices and advocate for its strategic benefits.

Team and Talent Management

• Manage high-performing teams, ensuring best practices, efficiency, and the continuous improvement of processes and procedures.
• Foster team growth through skill development, training, mentorship, and guidance on industry best practices.
• Act as a mentor both within and outside the immediate team, supporting long-term career planning and professional development.
• Play an active role in talent recruitment and retention.

Thought Leadership and Strategy

• Drive innovative media trading strategies that set industry benchmarks, ensuring localisation flexibility across markets and brands.
• Collaborate with senior leaders to shape the strategic direction of digital media purchasing and trading processes.
• Build and share success stories and case studies to showcase process and/or campaign excellence and inspire teams across the organisation.

Person Profile Required Skills and Experience

• 6–8 years of experience in digital media, working with Account Directors, Marketing Directors, and/or senior marketing leadership.
• Demonstrated ability to build and sustain strong relationships with clients and vendors alike.
• Proven success in delivering results across large-scale performance campaigns and cross-department collaboration.
• Expertise in managing and growing teams, including recruitment, training, retention, and career development.
• Previous hands-on experience with one or more of the common digital marketing platforms Reckitt use, such as Programmatic DSPs: DV360, The Trade Desk, Amazon DSP, e-retailer platforms; Social Platforms: Meta, TikTok, and others; Search Platforms: Google Ads, Bing Ads; Analytics and Tech Tools: CM360, DoubleVerify, GA.
• Strong stakeholder management and communication skills, including confident presentation and written abilities.
• Excellent analytical and organisational skills, with a focus on data-driven decision-making and task prioritisation.

Desired Skills and Certifications

• Knowledge of DV360/GMP, Facebook Tech Stack, and related certifications.
• Google AdWords Certifications (e.g., Video Certification), DoubleClick Search, and Google Analytics (plus certifications preferred).
• Multilingual proficiency is an advantage.

Attributes

• Passion for digital media and a commitment to maintaining best-in-class standards and practices.
• Natural affinity for numbers and data analysis, translating raw data into actionable insights.
• Proactive, innovative, and eager to champion new strategies that enhance media trading capabilities.
• Strong leadership qualities with a collaborative and mentoring mindset.

Someone who exemplifies our ICP Values: Curious, Inclusive, Focused, Creative, Trustworthy.