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- Tasks: Drive media performance and optimise retail campaigns for top consumer brands.
- Company: Join a dynamic team at a leading digital retail media company.
- Benefits: Hybrid working, competitive salary, and opportunities for personal growth.
- Why this job: Make an impact in the fast-paced world of retail media and e-commerce.
- Qualifications: 3+ years in retail media with strong analytical and communication skills.
- Other info: Supportive environment with a focus on learning and collaboration.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Want to make your mark with some of the world’s biggest consumer brands? As our Digital Media Manager, you will play a pivotal role in shaping our retail e‑grocer media strategy. You’ll have the freedom to gain hands‑on experience with some of the leading global consumer products.
Office Location: Slough Hybrid working 3 days in office
About the role: As our Digital Retail Media Manager, you will be a key driver of media performance across our retail partners. This is a fully hands‑on role where you will plan, activate, optimise and report on retail media campaigns across key shopper platforms – Tesco, Sainsbury, Waitrose & Asda. You will serve as the in‑house expert on retail media, ensuring excellence in platform execution and delivering measurable growth for our brands.
Key Responsibilities:
- Work with retail teams to define digital strategies and recommend ways to use digital channels to deliver against business objectives.
- Build, launch and manage end‑to‑end on‑site campaigns across major retail media platforms (e.g., CitrusAd, Criteo, Pacvue etc.).
- Maintain platform hygiene, troubleshoot issues, and ensure all campaigns follow best practice.
- Deliver weekly and monthly performance reporting with clear insights and commercial implications.
- Translate platform data into actionable narratives for marketing, sales and senior stakeholders.
- Monitor daily pacing and performance metrics (ROAS, CTR, CPC, Share of Voice, impressions, sales uplift).
- Apply data‑driven optimisation techniques to improve delivery, efficiency and incrementality.
- Run A/B tests and support test‑and‑learn plans across creatives, bids, audiences and retailers.
- Ensure alignment with global media guidelines and data governance requirements.
- Contribute to developing playbooks, case studies and training materials.
- Educate cross‑functional teams on retail media capabilities, best practices and emerging trends.
- Work closely with sales and eCommerce teams to connect media performance with commercial outcomes.
- Line‑manage one associate, providing coaching, prioritisation support and quality control.
What we’re looking for:
- 3+ years hands‑on experience activating retail media campaigns in‑platform.
- Strong knowledge of Retail Media Networks (CitrusAd, Criteo, Amazon Ads, Pacvue) as well as experience working with key UK e‑grocer retailers.
- Strong analytical skills and a natural affinity for numbers. You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed.
- Strong organisational skills with ability to prioritise multiple deliverables and deadlines for yourself and juniors.
- Confident communicator who can articulate media performance to non‑technical stakeholders.
- Experience in managing teams, setting objectives, aiding with task prioritisation, and leading by example.
- Experience collaborating with sales, brand or shopper teams a plus.
- Passion for retail media, shopper behaviour, and digital performance marketing.
- Curious, proactive, and eager to experiment and test new ideas.
- Comfortable owning work end‑to‑end in a fast‑moving environment.
You will be supported by a Lead & Head of in the team who will help and guide you with tasks to ensure performance objectives are met, as well as helping carve out your own training and development plan.
Someone who exemplifies our ICP Values:
- Curious: Always learning, eager to explore endless possibilities.
- Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
- Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
- Creative: Unleashing imagination, innovating boldly, and redefining possible.
- Trustworthy: Built on honesty, respect, and integrity we stand strong together.
Digital Retail Media Manager employer: Icpnet
Contact Detail:
Icpnet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Retail Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience with retail media.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital media and retail strategies. Be ready to discuss how you've used data-driven optimisation techniques in your previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Digital Retail Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Retail Media Manager role. Highlight your hands-on experience with retail media campaigns and any specific platforms you've worked with, like CitrusAd or Criteo.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about retail media and how your background aligns with our values. Share specific examples of your achievements in digital marketing to grab our attention!
Show Off Your Analytical Skills: Since this role requires strong analytical skills, don’t shy away from showcasing your ability to interpret data. Include examples of how you've used data-driven insights to optimise campaigns and drive results.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Icpnet
✨Know Your Platforms
Make sure you’re well-versed in the retail media platforms mentioned in the job description, like CitrusAd and Criteo. Familiarise yourself with their functionalities and best practices so you can discuss how you’ve used them effectively in past roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by bringing examples of how you've translated data into actionable insights. Be ready to discuss specific metrics like ROAS and CTR, and how you’ve optimised campaigns based on these figures.
✨Communicate Clearly
Practice articulating complex media performance data in a way that’s easy for non-technical stakeholders to understand. This will show that you can bridge the gap between technical details and business objectives, which is crucial for this role.
✨Emphasise Team Collaboration
Highlight your experience working with cross-functional teams, especially sales and eCommerce. Share examples of how you’ve collaborated to connect media performance with commercial outcomes, as teamwork is key in this position.