Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape digital media strategies and turn insights into actionable recommendations.
- Company: Join a dynamic team at a leading digital media company.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact in the digital media landscape with innovative strategies.
- Qualifications: Experience in digital analysis and strong communication skills required.
- Other info: Be part of a diverse and inclusive culture that values creativity and collaboration.
The predicted salary is between 50000 - 65000 ÂŁ per year.
The Senior Campaign Performance Analyst will play a key role in shaping digital media strategies within ICPâs Content Supply Chain (CSC) team. The role requires turning insight into action, ensuring consistent KPI reporting that evolves into optimisation guidance for channel owners and creative decisionâmakers. Success depends on strong capability in GA4, Datorama, and Power BI, along with analytical storytelling and an understanding of taxonomy and tagging to support accurate reporting.
Responsibilities
- Provide meaningful insight and recommendations for digital strategies in collaboration with media and brand teams â leveraging social, programmatic, eâretailer, and search data.
- Ensure the delivery of highâquality reporting outputs to multiple stakeholders, ensuring accuracy and exemplary storytelling skills.
- Develop and oversee the creation and implementation of global best practices for digital media trading across markets and brands, as required.
- Collate and define actionable insights and recommendations from multiple campaign performance data sources, including creative, data, and media platforms.
- Stay abreast of industry and platform developments, testing opportunities, and innovative solutions or automations to maintain a marketâleading digital media presence.
Person Profile Required Skills and Experience
- Experience in analysing digital and creative data, working with marketing/media teams and/or senior marketing leadership.
- Proven success in delivering results across largeâscale performance campaigns and crossâdepartment collaboration.
- Deep understanding of at least one platform in each of the common platform types below:
- Programmatic DSPs: DV360, The Trade Desk, Amazon DSP, eâretailer platforms.
- Social Platforms: Meta, TikTok, YouTube.
- Search Platforms: Google Ads, Bing Ads.
- Analytics and Tech Tools: CM360, DoubleVerify, GA4, Datorama, Power BI.
Desired Skills and Certifications
- Knowledge of DV360/GMP, Facebook Tech Stack, and related certifications.
- Google AdWords Certifications (e.g., Video Certification), DoubleClick Search, and Google Analytics (plus certifications preferred).
- Multilingual proficiency is an advantage.
Attributes
- Passion for digital media and a commitment to maintaining bestâinâclass standards and practices.
- Natural affinity for numbers and data analysis, translating raw data into actionable insights.
- Proactive, innovative, and eager to champion new strategies that enhance media trading capabilities.
- Flexibility to work independently and as a team.
Someone who exemplifies our ICP Values:
- Curious: Always learning, eager to explore endless possibilities.
- Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
- Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
- Creative: Unleashing imagination, innovating boldly, and redefining possibilities.
- Trustworthy: Built on honesty, respect, and integrity we stand strong together.
Senior Campaign Performance Analyst employer: ICP
Contact Detail:
ICP Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Campaign Performance Analyst
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytical projects and insights. This gives potential employers a taste of what you can do.
â¨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss how you've turned data into actionable insights in past roles. We want to see your analytical prowess in action!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Senior Campaign Performance Analyst
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Campaign Performance Analyst role. Highlight your experience with GA4, Datorama, and Power BI, and show how your skills align with the job description. We want to see how you can turn insights into action!
Showcase Your Analytical Skills: Since this role is all about data, donât shy away from showcasing your analytical prowess. Include specific examples of how you've used data to drive decisions in past roles. We love a good analytical story that demonstrates your impact!
Highlight Collaboration Experience: This position involves working closely with media and brand teams, so make sure to mention any relevant collaboration experiences. We value teamwork, and showing how you've successfully worked with others will definitely catch our eye.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre keen on joining our team at StudySmarter!
How to prepare for a job interview at ICP
â¨Know Your Tools Inside Out
Make sure youâre well-versed in GA4, Datorama, and Power BI. Familiarise yourself with their features and how they can be used to derive insights from data. Being able to discuss specific examples of how you've used these tools in past campaigns will show your expertise.
â¨Master the Art of Storytelling
Prepare to present your analytical findings in a compelling way. Think about how you can turn raw data into a narrative that resonates with stakeholders. Practising your storytelling skills will help you convey insights effectively during the interview.
â¨Showcase Your Collaborative Spirit
Highlight your experience working with media and brand teams. Be ready to share examples of successful cross-department collaborations and how youâve contributed to achieving campaign goals. This will demonstrate your ability to work well within a team.
â¨Stay Ahead of Industry Trends
Research the latest developments in digital media and be prepared to discuss them. Showing that youâre proactive about learning and adapting to new strategies will impress interviewers and align with the companyâs values of curiosity and innovation.