At a Glance
- Tasks: Analyse digital media strategies and provide actionable insights for optimisation.
- Company: Join a leading digital media team focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a diverse team that values curiosity, creativity, and integrity.
- Why this job: Make an impact by shaping digital strategies and driving performance across campaigns.
- Qualifications: Experience in digital analytics and strong communication skills required.
The predicted salary is between 50000 - 65000 € per year.
The Senior Campaign Performance Analyst will play a key role in shaping digital media strategies within ICP’s Content Supply Chain (CSC) team. The role requires turning insight into action, ensuring consistent KPI reporting that evolves into optimisation guidance for channel owners and creative decision‐makers. Success depends on strong capability in GA4, Datorama, and Power BI, along with analytical storytelling and an understanding of taxonomy and tagging to support accurate reporting.
Responsibilities
- Provide meaningful insight and recommendations for digital strategies in collaboration with media and brand teams – leveraging social, programmatic, e‑retailer, and search data.
- Ensure the delivery of high‑quality reporting outputs to multiple stakeholders, ensuring accuracy and exemplary storytelling skills.
- Develop and oversee the creation and implementation of global best practices for digital media trading across markets and brands, as required.
- Collate and define actionable insights and recommendations from multiple campaign performance data sources, including creative, data, and media platforms.
- Stay abreast of industry and platform developments, testing opportunities, and innovative solutions or automations to maintain a market‑leading digital media presence.
Person Profile
Required Skills and Experience
- Experience in analysing digital and creative data, working with marketing/media teams and/or senior marketing leadership.
- Proven success in delivering results across large‑scale performance campaigns and cross‑department collaboration.
- Deep understanding of at least one platform in each of the common platform types below:
- Programmatic DSPs: DV360, The Trade Desk, Amazon DSP, e‑retailer platforms.
- Social Platforms: Meta, TikTok, YouTube.
- Search Platforms: Google Ads, Bing Ads.
- Analytics and Tech Tools: CM360, DoubleVerify, GA4, Datorama, Power BI.
- Experience with client’s foundational platforms – Workfront for orchestration, Adobe AEM Assets/Brand Portal for asset lifecycle, Fadel for rights, and the Global Measurement Framework (GMF) for performance.
- Strong stakeholder management and communication skills, including confident presentation and written abilities.
- Excellent analytical and organisational skills, with a focus on data‑driven decision‑making and task prioritisation.
Desired Skills and Certifications
- Knowledge of DV360/GMP, Facebook Tech Stack, and related certifications.
- Google AdWords Certifications (e.g., Video Certification), DoubleClick Search, and Google Analytics (plus certifications preferred).
- Multilingual proficiency is an advantage.
Attributes
- Passion for digital media and a commitment to maintaining best‑in‑class standards and practices.
- Natural affinity for numbers and data analysis, translating raw data into actionable insights.
- Proactive, innovative, and eager to champion new strategies that enhance media trading capabilities.
- Flexibility to work independently and as a team.
- Someone who exemplifies our ICP Values:
- Curious: Always learning, eager to explore endless possibilities.
- Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
- Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
- Creative: Unleashing imagination, innovating boldly, and redefining possibilities.
- Trustworthy: Built on honesty, respect, and integrity we stand strong together.
Senior Campaign Performance Analyst in London employer: ICP
At ICP, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, perfect for the Senior Campaign Performance Analyst role. Our commitment to employee growth is evident through continuous learning opportunities and collaboration across diverse teams, ensuring that every voice is heard and valued. Located in a vibrant area, we offer a stimulating environment where creativity thrives, and innovative digital strategies are at the forefront of our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign Performance Analyst in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaign successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Show them you’re not just about numbers, but also about storytelling and insights!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team and making an impact in digital media.
We think you need these skills to ace Senior Campaign Performance Analyst in London
Some tips for your application 🫡
Show Your Analytical Skills:Make sure to highlight your experience with GA4, Datorama, and Power BI in your application. We want to see how you've turned data into actionable insights before, so share specific examples that showcase your analytical storytelling skills.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the key responsibilities and skills mentioned in the job description. We love seeing candidates who take the time to connect their experience with what we’re looking for.
Be Clear and Concise:When writing your application, clarity is key. Use straightforward language and avoid jargon unless it’s relevant. We appreciate well-structured applications that get straight to the point while still showcasing your personality.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at ICP
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, Datorama, and Power BI. Familiarise yourself with their features and how they can be used to derive insights from data. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise.
✨Master the Art of Storytelling
Prepare to showcase your analytical storytelling skills. Think about how you can turn complex data into compelling narratives that resonate with stakeholders. Practice explaining your insights in a way that highlights their impact on digital strategies.
✨Stay Updated on Industry Trends
Keep an eye on the latest developments in digital media and analytics. Be ready to discuss recent trends or innovations that could influence campaign performance. This shows your passion for the field and your commitment to staying ahead of the curve.
✨Demonstrate Collaboration Skills
Since this role involves working closely with media and brand teams, prepare examples of successful cross-department collaborations. Highlight how you’ve effectively communicated insights and recommendations to different stakeholders in the past.
