Performance Analyst in London

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L'Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content.

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive. We provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We'd love to hear from you!

As a Campaign Performance Analyst at ICP, embedded within Client's Content Supply Chain (CSC) team, you will play a key role in shaping digital media strategies and expanding the department by onboarding new markets. The Campaign Performance Analyst should emphasise turning insight into action, ensuring consistent KPI reporting evolves into optimisation guidance for channel owners and creative decision-makers. Success requires strong capability in GA4, Datorama, and Power BI paired with the ability to create clarity from data and influence action. Differentiating strengths include analytical storytelling and understanding how taxonomy and tagging support accurate reporting. ICP supplements this role with closed-loop measurement frameworks, benchmark intelligence, and access to specialist data and tagging SMEs.

Key Responsibilities:

• Lead digital strategies in collaboration with media and brand teams, leveraging social, programmatic, e-retailer, and search channels to meet business objectives.
• Ensure the delivery of high-quality planning, execution, and optimization of campaigns to achieve performance goals.
• Analyse "as is" ways of working for markets being onboarded to the CSC team and create and execute a transition plan for each to the centralized way of working.
• Develop and oversee the creation and implementation of global best practices for digital media trading across markets and brands.
• Collate and define actionable insights and recommendations from multiple campaign performance data, presenting opportunities to department leads to further optimise learning and efficiencies.
• Stay abreast of industry and platform developments, testing opportunities, and innovative solutions or automations to maintain a market-leading digital media presence.
• Educate internal and external teams on digital media best practices and advocate for its strategic benefits.

Person Profile:

Required Skills and Experience:

• Experience in digital media, working with Account Directors, Marketing Directors, and/or senior marketing leadership.
• Demonstrated ability to build and sustain strong relationships with clients and vendors alike.
• Proven success in delivering results across large-scale performance campaigns and cross-department collaboration.
• Previous hands-on experience with one or more of the common digital marketing platforms Client team uses, such as Programmatic DSPs: DV360, The Trade Desk, Amazon DSP, e-retailer platforms; Social Platforms: Meta, TikTok, and others; Search Platforms: Google Ads, Bing Ads; Analytics and Tech Tools: CM360, DoubleVerify, GA.
• Experience with Client's foundational platforms - Workfront for orchestration, Adobe AEM Assets/Brand Portal for asset lifecycle, Fadel for rights, and the Global Measurement Framework (GMF) for performance.
• Strong stakeholder management and communication skills, including confident presentation and written abilities.
• Excellent analytical and organizational skills, with a focus on data-driven decision-making and task prioritization.

Desired Skills and Certifications:

• Knowledge of DV360/GMP, Facebook Tech Stack, and related certifications.
• Google AdWords Certifications (e.g., Video Certification), DoubleClick Search, and Google Analytics (plus certifications preferred).
• Multilingual proficiency is an advantage.

Attributes:

• Passion for digital media and a commitment to maintaining best-in-class standards and practices.
• Natural affinity for numbers and data analysis, translating raw data into actionable insights.
• Proactive, innovative, and eager to champion new strategies that enhance media trading capabilities.
• Strong leadership qualities with a collaborative and mentoring mindset.
• Someone who exemplifies our ICP Values: Curious, Inclusive, Focused, Creative, Trustworthy.