Digital Retail Media Manager

About ICP

ICP is a global leader in Content Operations, partnering with some of the world’s most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content.

Office Location: Slough

Hybrid Working: 3 days in office

About the Team

This role sits within Reckitt In-House Media Trading team ‘Applied Media Science’. This team is responsible for the media planning & activation of digital media globally. We currently look after 7 markets and are quickly growing; this role will focus on the UK. We work closely with both external partners such as our agencies and internal teams to ensure we are following Reckitt best practice, sharing learnings and driving our growth.

About the Role

As our Digital Retail Media Manager, you will be a key driver of media performance across our retail partners. This is a fully hands-on role where you will plan, activate, optimise and report on retail media campaigns across key shopper platforms – Tesco, Sainsbury, Waitrose & Asda. You will serve as the in-house expert on retail media, ensuring excellence in platform execution and delivering measurable growth for our brands.

Key Responsibilities

• Work with retail teams to define digital strategies and recommend ways to use digital channels to deliver against business objectives.
• Build, launch and manage end-to-end on-site campaigns across major retail media platforms (e.g., CitrusAd, Criteo, Pacvue etc.).
• Maintain platform hygiene, troubleshoot issues, and ensure all campaigns follow best practice.
• Deliver weekly and monthly performance reporting with clear insights and commercial implications.
• Translate platform data into actionable narratives for marketing, sales and senior stakeholders.
• Monitor daily pacing and performance metrics (ROAS, CTR, CPC, Share of Voice, impressions, sales uplift).
• Apply data-driven optimisation techniques to improve delivery, efficiency and incrementality.
• Run A/B tests and support test-and-learn plans across creatives, bids, audiences and retailers.
• Ensure alignment with global media guidelines and data governance requirements.
• Contribute to developing playbooks, case studies and training materials.
• Educate cross-functional teams on retail media capabilities, best practices and emerging trends.
• Work closely with sales and eCommerce teams to connect media performance with commercial outcomes.
• Line-manage one associate, providing coaching, prioritisation support and quality control.

What We’re Looking For

• 3+ years hands-on experience activating retail media campaigns in-platform.
• Strong knowledge of Retail Media Networks (CitrusAd, Criteo, Amazon Ads, Pacvue) as well as experience working with key UK e-grocer retailers.
• Strong analytical skills and a natural affinity for numbers is key. You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed.
• Strong organisational skills with ability to prioritise multiple deliverables and deadlines for yourself and juniors.
• Confident communicator who can articulate media performance to non-technical stakeholders.
• Experience in managing teams, setting objectives, aiding with task prioritisation, and leading by example.
• Experience collaborating with sales, brand or shopper teams a plus.
• Passion for retail media, shopper behaviour, and digital performance marketing.
• Curious, proactive, and eager to experiment and test new ideas.
• Comfortable owning work end-to-end in a fast-moving environment.

Someone Who Exemplifies Our ICP Values

• Curious: Always learning, eager to explore endless possibilities.
• Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
• Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
• Creative: Unleashing imagination, innovating boldly, and redefining possible.
• Trustworthy: Built on honesty, respect, and integrity we stand strong together.

Benefits

We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.