At a Glance
- Tasks: Drive media performance and optimise retail campaigns across major platforms.
- Company: Join Reckitt's dynamic In-House Media Trading team in Slough.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and innovation.
- Why this job: Be a key player in shaping digital strategies and making an impact.
- Qualifications: 3+ years in retail media with strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Hybrid working 3 days in office (Slough)
About the role
As our Digital Retail Media Manager, you will be a key driver of media performance across our retail partners. This is a fully hands-on role where you will plan, activate, optimise and report on retail media campaigns across key shopper platforms – Tesco, Sainsbury, Waitrose & Asda. You will serve as the in-house expert on retail media, ensuring excellence in platform execution and delivering measurable growth for our brands.
About the team
This role sits within Reckitt In-House Media Trading team ‘Applied Media Science’. This team is responsible for the media planning & activation of digital media globally. We currently look after 7 markets and are quickly growing; this role will focus on the UK. We work closely with both external partners such as our agencies and internal teams to ensure we are following Reckitt best practice, sharing learnings and driving our growth.
Key Responsibilities
- Work with retail teams to define digital strategies and recommend ways to use digital channels to deliver against business objectives.
- Build, launch and manage end-to-end on-site campaigns across major retail media platforms (e.g., CitrusAd, Criteo, Pacvue etc.).
- Maintain platform hygiene, troubleshoot issues, and ensure all campaigns follow best practice.
- Deliver weekly and monthly performance reporting with clear insights and commercial implications.
- Translate platform data into actionable narratives for marketing, sales and senior stakeholders.
- Monitor daily pacing and performance metrics (ROAS, CTR, CPC, Share of Voice, impressions, sales uplift).
- Apply data-driven optimisation techniques to improve delivery, efficiency and incrementality.
- Run A/B tests and support test-and-learn plans across creatives, bids, audiences and retailers.
- Ensure alignment with global media guidelines and data governance requirements.
- Contribute to developing playbooks, case studies and training materials.
- Educate cross-functional teams on retail media capabilities, best practices and emerging trends.
- Work closely with sales and eCommerce teams to connect media performance with commercial outcomes.
- Line-manage one associate, providing coaching, prioritisation support and quality control.
What we’re looking for
- 3+ years hands-on experience activating retail media campaigns in-platform.
- Strong knowledge of Retail Media Networks (CitrusAd, Criteo, Amazon Ads, Pacvue) as well as experience working with key UK e-grocer retailers.
- Strong analytical skills and a natural affinity for numbers is key. You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed.
- Strong organisational skills with ability to prioritise multiple deliverables and deadlines for yourself and juniors.
- Confident communicator who can articulate media performance to non-technical stakeholders.
- Experience in managing teams, setting objectives, aiding with task prioritisation, and leading by example.
- Experience collaborating with sales, brand or shopper teams a plus.
- Passion for retail media, shopper behaviour, and digital performance marketing.
- Curious, proactive, and eager to experiment and test new ideas.
- Comfortable owning work end-to-end in a fast-moving environment.
You will be supported by a Lead & Head of in the team who will help and guide you with tasks to ensure performance objectives are met, as well as helping carve out your own training and development plan.
Someone who exemplifies our ICP Values
- Curious: Always learning, eager to explore endless possibilities.
- Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
- Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
- Creative: Unleashing imagination, innovating boldly, and redefining possible.
- Trustworthy: Built on honesty, respect, and integrity we stand strong together.
Digital Media Manager employer: ICP
Reckitt is an exceptional employer, offering a dynamic hybrid working environment in Slough that fosters creativity and collaboration. As a Digital Media Manager, you will benefit from a supportive team culture that prioritises employee growth through hands-on experience and mentorship, while also having the opportunity to work with leading retail media platforms to drive impactful results. With a commitment to inclusivity and continuous learning, Reckitt empowers its employees to thrive in their careers and make a meaningful impact in the digital retail space.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience with retail media.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital media management. Be ready to discuss your analytical skills and how you've used data to drive campaign success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Media Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Media Manager role. Highlight your experience with retail media campaigns and any specific platforms you've worked with, like CitrusAd or Criteo. We want to see how your skills align with what we're looking for!
Show Off Your Analytical Skills:Since this role requires strong analytical abilities, don’t shy away from showcasing your data-driven successes. Include examples of how you've used data to optimise campaigns and drive performance. We love numbers, so let them shine in your application!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to describe your achievements and experiences. We appreciate a well-structured application that makes it easy for us to see your potential!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at ICP
✨Know Your Platforms
Make sure you’re well-versed in the retail media platforms mentioned in the job description, like CitrusAd and Criteo. Familiarise yourself with their functionalities and best practices so you can discuss how you've used them in past campaigns.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by bringing examples of how you've translated data into actionable insights. Be ready to discuss specific metrics like ROAS and CTR, and how you’ve optimised campaigns based on these figures.
✨Communicate Clearly
Practice articulating complex media performance data in a way that’s easy for non-technical stakeholders to understand. This will show that you can bridge the gap between technical details and business objectives, which is crucial for this role.
✨Emphasise Team Collaboration
Highlight your experience working with cross-functional teams, especially sales and eCommerce. Share examples of how you’ve collaborated to connect media performance with commercial outcomes, as teamwork is key in this position.
