At a Glance
- Tasks: Generate and qualify new sales opportunities while booking demo meetings.
- Company: Join iCoTech Services, a leading consultancy in Microsoft Power Platform solutions.
- Benefits: Competitive salary, OTE potential, flexible home-based work, and generous holiday allowance.
- Other info: Dynamic role with a focus on process design and collaboration with marketing.
- Why this job: Make an impact in the public sector by connecting with key stakeholders.
- Qualifications: 3+ years in business development with strong outbound skills and interest in automation.
The predicted salary is between 35000 - 45000 € per year.
About iCoTech Services
iCoTech Services is a Cardiff‑based consultancy specialising in Microsoft Power Platform solutions for public‑sector organisations. We help clients improve project portfolio management, enterprise risk management, strategic planning, and operational oversight through modern digital solutions. Our customers include local authorities, NHS organisations, and public‑sector bodies across the UK.
Role Purpose
The Sales Development Representative (SDR) at iCoTech is responsible for generating and qualifying new sales opportunities, ensuring a consistent and high‑quality pipeline for the Business Development team. This role sits throughout the sales funnel, bridging marketing activity and sales conversations. The SDR focus is on identifying, qualifying, and booking well‑qualified Demo meetings. You'll work closely with our Marketing Manager to ensure MQLs are followed up fast and converted to meetings with precision and you'll be the one deciding how that process works. Our buyers are Project, Risk and Strategy Management Stakeholders. They're technical, busy and allergic to generic outreach. Your system will need to reflect that.
Key Responsibilities
- Lead generation & prospecting: Research and identify target public‑sector organisations and stakeholders. Conduct outbound prospecting via LinkedIn, email, and phone. Support campaign‑led activity (webinars, thought leadership, frameworks).
- Lead qualification: Qualify inbound and outbound leads against agreed criteria. Understand customer challenges, priorities, and readiness to engage. Ensure only high‑quality, well‑briefed opportunities reach BDMs.
- Meeting booking: Book discovery and qualification meetings for Business Development Managers. Provide clear context, notes, and customer insight ahead of meetings.
- CRM & data management: Maintain accurate and up‑to‑date records in the CRM. Track outreach, engagement, and qualification status. Support data quality and reporting across the Growth function.
What we're looking for
- 3+ years in a business development role, with at least one experience building or significantly rebuilding a sales development process - not just running within one someone else created.
- Strong outbound skills - able to excel in phone-based, email-based and in-person prospecting.
- Strong interest in automation and growth tech.
- An interest/prior experience in account-based marketing.
- Demonstrable track record of MQL-to-SQL conversion with evidence to back it up.
- A genuine interest in process design: you find it satisfying to build something that works repeatedly, not just close individual meetings.
- Exceptional written and verbal communications, our customers are professionals.
- Experience working in close partnership with a marketing function, giving and receiving feedback on what's driving pipeline, what's working well and not so well.
- Comfortable operating with ambiguity and minimal management overhead.
Salary & Benefits
A great salary between £35,000 - £45,000 depending on experience. OTE available of £60,000. A standard mileage allowance will be paid for travel, and overnight accommodation for client visits is paid for. The company operates a Shareholder EMI scheme. 25 Days + 8 Days Bank Holidays. Home based contract, with flexibility for some travel to iCoHub. Committed Training Plan Cycle to Work Scheme.
Sales Development Representative in Cardiff employer: iCoTech Services
iCoTech Services is an exceptional employer located in Cardiff, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide comprehensive training plans and opportunities to engage with public-sector organisations, ensuring that our team members are equipped to excel in their roles. Our commitment to flexibility, competitive salaries, and a supportive culture makes iCoTech an ideal place for those seeking meaningful and rewarding careers in the tech consultancy space.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative in Cardiff
✨Tip Number 1
Get to know the company inside out! Research iCoTech Services and their clients, especially in the public sector. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Leverage LinkedIn like a pro! Connect with potential leads and engage with their content. A personalised message can go a long way in making a memorable first impression.
✨Tip Number 3
Practice your pitch! Whether it's over the phone or in person, being confident and clear about how iCoTech can solve their problems is key. Role-play with a friend or record yourself to refine your delivery.
✨Tip Number 4
Don't forget to follow up! After your initial outreach, send a quick message to keep the conversation going. It shows persistence and can help you stand out from the crowd. And remember, apply through our website for the best chance!
We think you need these skills to ace Sales Development Representative in Cardiff
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sales Development Representative role. Highlight your experience in business development and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Showcase Your Communication Skills:Since exceptional written and verbal communication is key, use your application to demonstrate this. Keep your language clear and professional, but don’t be afraid to let your personality shine through. We love a bit of flair!
Highlight Relevant Experience:Focus on your past experiences that relate directly to lead generation, qualification, and booking meetings. If you've worked closely with marketing teams before, make sure to mention it! We’re looking for someone who understands the sales funnel inside out.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at iCoTech!
How to prepare for a job interview at iCoTech Services
✨Know Your Audience
Before the interview, research iCoTech Services and their target public-sector clients. Understand their challenges and how your role as a Sales Development Representative can help address those issues. This will show that you’re not just interested in the job, but also in the company’s mission.
✨Demonstrate Your Outbound Skills
Prepare to discuss your experience with outbound prospecting. Have specific examples ready that showcase your success in generating leads through various channels like LinkedIn, email, and phone. Highlight any innovative strategies you've used to engage busy stakeholders.
✨Showcase Your Process Design Interest
Since the role requires a genuine interest in process design, be ready to talk about any previous experiences where you built or improved a sales development process. Share what worked, what didn’t, and how you adapted your approach to achieve better results.
✨Communicate Clearly and Confidently
Given the importance of exceptional communication skills in this role, practice articulating your thoughts clearly. Use concise language and be prepared to explain complex ideas simply. This will demonstrate your ability to connect with technical stakeholders effectively.
