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- Tasks: Drive traffic and conversions through PPC campaigns and SEO optimisation.
- Company: Join Osdire, a dynamic startup transforming the freelance marketplace.
- Benefits: Full-time role with opportunities for growth and collaboration.
- Why this job: Make a real impact in a vibrant marketplace from day one.
- Qualifications: 3-5 years in PPC and SEO, with strong analytical skills.
- Other info: Work with a talented team and shape Osdire’s future.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About OSdire:
Osdire is an innovative online marketplace connecting freelancers (e.g., designers, developers) with businesses, offering a user-friendly alternative to platforms like Fiverr. With a talented team of developers and designers, we’re preparing to launch by 1st of December 2025 and are seeking a skilled Digital Marketing Specialist to drive traffic and user acquisition through PPC and SEO.
Role Overview:
As the Digital Marketing Specialist (PPC and SEO), you will be responsible for driving traffic and conversions to Osdire through paid search campaigns (e.g., Google Ads) and organic search optimisation. Reporting to the Marketing Manager, you’ll collaborate with the Social Media/Content Marketer, Email Marketing Specialist, and our development/design teams to ensure campaigns align with Osdire’s brand and launch goals. Your expertise will help attract freelancers and buyers to create a vibrant marketplace.
Key Responsibilities:
- Plan and execute PPC campaigns (e.g., Google Ads) targeting keywords like “freelance services UK” and “hire freelancers online” to drive immediate traffic and sign-ups.
- Create compelling ad copy and optimise landing pages (with our UX/UI team) to maximise click-through and conversion rates.
- Implement retargeting campaigns to re-engage visitors who don’t convert.
- Conduct keyword research and optimise Osdire’s website for SEO, including on-page elements (meta tags, headers) and content structure.
- Develop a backlink strategy to boost domain authority, targeting freelancing/tech blogs or directories.
- Track and analyse campaign performance using tools like Google Analytics and SEMrush, reporting weekly to the Marketing Manager.
- Optimise campaigns based on data (e.g., adjust bids, refine keywords) to improve metrics like cost per acquisition and organic traffic growth.
- Collaborate with the Social Media/Content Marketer to align PPC ads with social campaigns and with the Email Marketing Specialist to funnel leads into email campaigns.
- Work with our Laravel, Vue.js, Flutter, and UX/UI teams to ensure landing pages and platform features support SEO and PPC goals.
Qualifications:
- 3–5 years of experience in PPC and SEO, ideally in tech startups or e-commerce/marketplace platforms.
- Proven success managing Google Ads campaigns and optimising websites for organic search.
- Proficiency in tools like Google Ads, Google Analytics, Search Console, SEMrush, or Ahrefs.
- Strong analytical skills to interpret data and optimise campaign performance.
- Ability to create compelling ad copy and understand landing page optimisation.
- Experience working in fast-paced environments with tight deadlines.
- UK-based or authorised to work in the UK.
Preferred Skills:
- Google Ads certification or equivalent.
- Experience with two-sided marketplaces or freelance platforms.
- Familiarity with retargeting and A/B testing for conversions.
Why Join Osdire?
Join a dynamic startup revolutionising the freelance marketplace. Drive a high-impact launch, collaborate with a talented development team, and shape Osdire’s growth from day one. This is an exciting opportunity to make a tangible impact in a short timeframe.
How to Apply
Please submit your CV along with a portfolio or examples of previous work that demonstrate measurable results.
Interview Process
The process includes a 60-minute digital assessment focused on SEO and digital marketing principles.
Job Types: Full-time, Permanent
Ability to commute/relocate: Liverpool L3: reliably commute or plan to relocate before starting work (required)
Do you require sponsorship? please provide details if applicable
Performance Marketing Specialist (Google ads, Meta) in York employer: iCopify
Contact Detail:
iCopify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (Google ads, Meta) in York
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a Performance Marketing Specialist role. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your PPC campaigns, SEO successes, and any cool projects you've worked on. This is your chance to shine and demonstrate what you can bring to Osdire!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and SEO strategies. Be ready to discuss your past experiences and how they relate to driving traffic and conversions. We want to see your passion for digital marketing!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Osdire team and contributing to our exciting journey!
We think you need these skills to ace Performance Marketing Specialist (Google ads, Meta) in York
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with Google Ads and SEO, and don’t forget to showcase any measurable results from past campaigns. We want to see how you can drive traffic and conversions!
Show Off Your Portfolio: When you apply, include a portfolio or examples of your previous work. This is your chance to demonstrate your skills in PPC and SEO. We love seeing real-life results, so make sure to include metrics that show your impact!
Craft Compelling Ad Copy: Since you'll be creating ad copy, why not show us your skills right from the start? Use engaging language in your application to grab our attention. If you can write compelling ads for your application, we can only imagine what you’ll do for Osdire!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at iCopify
✨Know Your PPC and SEO Stuff
Make sure you brush up on your knowledge of Google Ads and SEO principles. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you’re not just familiar with the tools but can also apply them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you track and analyse campaign performance. Bring examples of how you've used data from tools like Google Analytics or SEMrush to optimise campaigns. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
✨Craft Compelling Ad Copy
Think about some ad copy you've created in the past that really worked. Be ready to share it and explain why it was effective. This will highlight your creativity and understanding of what grabs attention in a crowded marketplace.
✨Collaborate Like a Pro
Since you'll be working with various teams, think of examples where you've successfully collaborated with others, especially in fast-paced environments. Discuss how you align PPC campaigns with social media and email marketing efforts to create a cohesive strategy.