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For Companies At a Glance
- Tasks: Drive traffic and conversions through PPC campaigns and SEO optimisation.
- Company: Join Osdire, a dynamic startup transforming the freelance marketplace.
- Benefits: Competitive salary, collaborative team, and opportunity to shape growth.
- Why this job: Make a real impact in a fast-paced environment with innovative projects.
- Qualifications: 3-5 years in PPC and SEO, strong analytical skills, and creativity.
- Other info: Exciting chance to work with a talented team and launch a new platform.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About OSdire:
Osdire is an innovative online marketplace connecting freelancers (e.g., designers, developers) with businesses, offering a user-friendly alternative to platforms like Fiverr. With a talented team of developers and designers, we’re preparing to launch by 1st of December 2025 and are seeking a skilled Digital Marketing Specialist to drive traffic and user acquisition through PPC and SEO.
Role Overview:
As the Digital Marketing Specialist (PPC and SEO), you will be responsible for driving traffic and conversions to Osdire through paid search campaigns (e.g., Google Ads) and organic search optimisation. Reporting to the Marketing Manager, you’ll collaborate with the Social Media/Content Marketer, Email Marketing Specialist, and our development/design teams to ensure campaigns align with Osdire’s brand and launch goals. Your expertise will help attract freelancers and buyers to create a vibrant marketplace.
Key Responsibilities:
- Plan and execute PPC campaigns (e.g., Google Ads) targeting keywords like “freelance services UK” and “hire freelancers online” to drive immediate traffic and sign-ups.
- Create compelling ad copy and optimise landing pages (with our UX/UI team) to maximise click-through and conversion rates.
- Implement retargeting campaigns to re-engage visitors who don’t convert.
- Conduct keyword research and optimise Osdire’s website for SEO, including on-page elements (meta tags, headers) and content structure.
- Develop a backlink strategy to boost domain authority, targeting freelancing/tech blogs or directories.
- Track and analyse campaign performance using tools like Google Analytics and SEMrush, reporting weekly to the Marketing Manager.
- Optimise campaigns based on data (e.g., adjust bids, refine keywords) to improve metrics like cost per acquisition and organic traffic growth.
- Collaborate with the Social Media/Content Marketer to align PPC ads with social campaigns and with the Email Marketing Specialist to funnel leads into email campaigns.
- Work with our Laravel, Vue.js, Flutter, and UX/UI teams to ensure landing pages and platform features support SEO and PPC goals.
Qualifications:
- 3–5 years of experience in PPC and SEO, ideally in tech startups or e-commerce/marketplace platforms.
- Proven success managing Google Ads campaigns and optimising websites for organic search.
- Proficiency in tools like Google Ads, Google Analytics, Search Console, SEMrush, or Ahrefs.
- Strong analytical skills to interpret data and optimise campaign performance.
- Ability to create compelling ad copy and understand landing page optimisation.
- Experience working in fast-paced environments with tight deadlines.
- UK-based or authorised to work in the UK.
Preferred Skills:
- Google Ads certification or equivalent.
- Experience with two-sided marketplaces or freelance platforms.
- Familiarity with retargeting and A/B testing for conversions.
Why Join Osdire?
Join a dynamic startup revolutionising the freelance marketplace. Drive a high-impact launch, collaborate with a talented development team, and shape Osdire’s growth from day one. This is an exciting opportunity to make a tangible impact in a short timeframe.
How to Apply
Please submit your CV along with a portfolio or examples of previous work that demonstrate measurable results.
Interview Process
The process includes a 60-minute digital assessment focused on SEO and digital marketing principles.
Job Types: Full-time, Permanent
Ability to commute/relocate: Liverpool L3: reliably commute or plan to relocate before starting work (required)
Do you require sponsorship? please provide details if applicable
Performance Marketing Specialist (Google ads, Meta) in Southampton employer: iCopify
Contact Detail:
iCopify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist (Google ads, Meta) in Southampton
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who have experience with PPC and SEO. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your expertise in Google Ads and SEO. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on the latest trends in PPC and SEO. We recommend checking out industry blogs and forums to stay updated. Being knowledgeable will impress your interviewers and show you're passionate about the field.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining Osdire and being part of our exciting journey.
We think you need these skills to ace Performance Marketing Specialist (Google ads, Meta) in Southampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with Google Ads and SEO, and don’t forget to showcase any measurable results from past campaigns. We want to see how you can drive traffic and conversions!
Show Off Your Portfolio: When you apply, include a portfolio or examples of your previous work. This is your chance to demonstrate your skills in PPC and SEO. We love seeing real-life results, so make sure to include metrics that show your impact!
Craft Compelling Ad Copy: Since you'll be creating ad copy, why not show us your skills right from the start? Use engaging language in your application to grab our attention. If you can write compelling content for your application, we can only imagine what you’ll do for our campaigns!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at iCopify
✨Know Your PPC and SEO Stuff
Make sure you brush up on your knowledge of Google Ads and SEO strategies. Be ready to discuss specific campaigns you've managed, the results you achieved, and how you optimised them. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you use tools like Google Analytics and SEMrush to track campaign performance. Bring examples of how you've interpreted data to make decisions that improved metrics like cost per acquisition or organic traffic growth. This will demonstrate your analytical mindset.
✨Be Ready to Collaborate
Since the role involves working with various teams, think of examples where you've successfully collaborated with others, especially in fast-paced environments. Highlight your communication skills and how you align your PPC strategies with broader marketing goals.
✨Craft Compelling Ad Copy
Prepare a few examples of ad copy you've created that drove significant engagement. Discuss your thought process behind crafting compelling messages and how you optimise landing pages for conversions. This will showcase your creativity and understanding of user behaviour.