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For Companies At a Glance
- Tasks: Create engaging social media content and manage influencer partnerships to boost brand awareness.
- Company: Join Osdire, an innovative online marketplace connecting freelancers with businesses.
- Benefits: Enjoy a competitive salary, company pension, and access to an on-site gym.
- Other info: Fast-paced environment with opportunities for creativity and growth.
- Why this job: Be part of a dynamic team and make a real impact in the freelancing community.
- Qualifications: 2-4 years in social media marketing and content creation, preferably in tech startups.
The predicted salary is between 28000 - 32000 £ per year.
About Osdire
Osdire is an innovative online marketplace connecting freelancers (e.g., designers, developers) with businesses, offering a user-friendly alternative to platforms like Fiverr. With a talented team of developers and designers, we are seeking a dynamic Social Media and Content Marketer to drive brand awareness and user engagement.
Role Overview
As the Social Media and Content Marketer, you will be responsible for building Osdire's brand presence and attracting freelancers and buyers through compelling social media campaigns and content. You will manage influencer and YouTuber partnerships to amplify reach, reporting to the Marketing Manager and collaborating with the Digital Marketing Specialist, Email Marketing Specialist, and our development/design teams to align campaigns with Osdire's launch goals.
Key Responsibilities
- Develop and execute social media campaigns on LinkedIn, Instagram, and Twitter/X to attract freelancers and businesses, driving traffic and sign-ups.
- Create engaging content (e.g., posts, videos, infographics) showcasing Osdire's benefits (e.g., intuitive UX, competitive pricing), collaborating with our UX/UI team for visuals.
- Identify and manage micro-influencer and YouTuber partnerships in freelancing/tech niches, negotiating collaborations and ensuring brand-consistent content.
- Engage online communities (e.g., Twitter/X, freelancing groups) to generate buzz and foster a sense of community around Osdire.
- Produce content such as blogs and case studies (e.g., 'How Osdire Helps Freelancers Succeed') to build trust and encourage platform usage.
- Track campaign performance using tools like Hootsuite and Google Analytics, reporting weekly to the Marketing Manager.
- Optimise social media and influencer campaigns based on data (e.g., shift focus to high-performing platforms like Instagram).
- Collaborate with the Digital Marketing Specialist to align social media with PPC/SEO efforts and with the Email Marketing Specialist to repurpose content for email campaigns.
- Work with our Laravel, Flutter, and UX/UI teams to ensure content reflects platform features and branding.
Qualifications
- 2–4 years of experience in social media marketing and content creation, ideally in tech startups or e-commerce/marketplace platforms.
- Proven success managing social media campaigns and influencer partnerships.
- Proficiency in tools like Hootsuite, Canva, and Google Analytics for campaign management and tracking.
- Strong content creation skills (e.g., writing blogs, producing videos, designing visuals).
- Ability to engage online communities and build brand presence in a fast-paced environment.
- UK-based or authorised to work in the UK.
Preferred Skills
- Experience with two-sided marketplaces or freelance platforms.
- Familiarity with influencer marketing tools (e.g., HypeAuditor).
- Creative storytelling and visual design skills to craft compelling content.
How to Apply:
Please include your CV and a link to your portfolio as part of your application to support your experience and suitability for the role. Please note that on the day of the interview, the candidate will complete a 60-minute digital assessment focused on core marketing principles, followed by a chat with our HR members.
Job Types: Full-time, Permanent
Pay: £28,000.00-£32,000.00 per year
Benefits: Company pension, On-site gym
Ability to commute/relocate: Liverpool L3: reliably commute or plan to relocate before starting work (required)
Application question(s): Do you require sponsorship? Please provide us with your visa expiry date, if applicable.
Work Location: In person
Social Media Content Creator employer: iCopify
Contact Detail:
iCopify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Creator
✨Tip Number 1
Get your social media game on point! Start by showcasing your creativity and skills on platforms like Instagram and LinkedIn. Share content that highlights your understanding of the role and the brand, and don’t forget to engage with relevant communities to get noticed.
✨Tip Number 2
Networking is key! Connect with professionals in the freelancing and tech space. Attend online webinars or local meetups, and don’t hesitate to reach out to influencers or potential colleagues. Building relationships can open doors for opportunities we might not even know about!
✨Tip Number 3
Show us what you’ve got! Create a portfolio that not only showcases your best work but also aligns with Osdire’s mission. Include case studies or examples of successful campaigns you've managed, especially those that drove engagement and brand awareness.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Tailor your CV and cover letter to highlight your experience in social media marketing and content creation, and make sure to mention any relevant tools you’re proficient in.
We think you need these skills to ace Social Media Content Creator
Some tips for your application 🫡
Show Off Your Creativity: As a Social Media Content Creator, we want to see your creative flair! Make sure your application showcases your unique style and approach to content creation. Include links to your best work that highlight your storytelling and visual design skills.
Tailor Your CV: Don’t just send a generic CV! We’re looking for someone who understands the ins and outs of social media marketing in tech startups. Tailor your CV to reflect your relevant experience and how it aligns with our goals at Osdire.
Engage with Us Online: Before applying, check out our social media channels. Engage with our content and get a feel for our brand voice. This will not only help you understand us better but also give you insights to incorporate into your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. Make sure to include your CV and a link to your portfolio, as these are crucial for us to assess your fit for the role. Don’t forget to answer the application questions honestly!
How to prepare for a job interview at iCopify
✨Know Your Platforms
Familiarise yourself with LinkedIn, Instagram, and Twitter/X. Understand the nuances of each platform and how they can be leveraged for Osdire's campaigns. Be ready to discuss specific strategies you would implement for each.
✨Showcase Your Content Skills
Prepare a portfolio that highlights your best work in social media content creation. Include examples of posts, videos, and infographics that demonstrate your ability to engage audiences and drive brand awareness.
✨Understand Influencer Dynamics
Research micro-influencers and YouTubers in the freelancing and tech niches. Be prepared to discuss how you would approach partnerships and what metrics you would use to measure success.
✨Data-Driven Mindset
Brush up on tools like Hootsuite and Google Analytics. Be ready to talk about how you’ve used data to optimise campaigns in the past and how you plan to track and report on Osdire's campaign performance.